Even as the fashion industry changes rapidly with new technologies, styles and trendsetters, one thing remains constant: the customer is key. But with more competition than ever before, how do fashion brands reach elusive customers and even more crucially, establish loyalty? This thoroughly updated third edition introduces core concepts of consumer behavior through a unique fashion perspective. Ideal for fashion merchandising and marketing courses, this text explains the motivation behind consumer choice and purchase written in a clear manner with industry examples. This text will cover updates in technology and social media, which have changed the landscape of the fashion market. Discussion of the pandemic, diversity, sustainability, and ethical practices are also included. Student activities, mini-projects, and brand new “Just-in-Case” case studies promote application of the text concepts for a complete understanding of The Why of the Buy. STUDIO Features Include: - Self-assessment quizzes to test yourself on what you have just read - Flashcards of key terms and concepts covered in the book Instructor Resources - Instructor's Guide to help incorporate the text into your classroom -The Test Bank includes sample test questions for each chapter - PowerPoint Slides for every chapter

(Applause Books). Collects for the first time major lesbian plays from controversial cultural perspectives spanning more than a generation of work in varied theatrical styles representing an amazing gamut of lesbian politics from all over America. Includes: The Quintessential Image (Jane Chambers) * The Postcard (Gloria Joyce Dickler) * A Lady and a Woman (Shirlene Holmes) * Nasty Rumors and Final Remarks (Susan Miller) * Desdemona (Paula Vogel) * and more!

From Frankenstein to futuristic feminist utopias, Decoding Gender in Science Fiction examines the ways science fiction writers have incorporated, explored, and revised conventional notions of sexual difference. Attebery traces a fascinating history of men's and women's writing that covertly or overtly investigates conceptions of gender, suggesting new perspectives on the genre.

"The New York Times bestselling author of Next Level Basic and fan-favorite alumna of Bravo's Vanderpump Rules returns from cancellation and pregnancy with the definitive Basic Bitch handbook for surviving bad days (or years)"--

“No other book compares...This is the book students reference during their four years at university.” – Tara Konya, Southern New Hampshire University, USA Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain – from textiles to fashion brand production – as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice. New to this Edition · Content addresses knowledge and skill guidelines in the Association to Advance Collegiate Schools of Business (AACSB) and Textile and Apparel Program Accreditation Commission (TAPAC) accreditation standards · Expanded discussions of sustainability, corporate social responsibility, and technology across the supply chains for fashion products · Updated and expanded industry examples and case studies, emphasizing fashion brand companies from around the world · A new Careers Glossary listing job titles and descriptions found throughout the fashion industry The Business of Fashion STUDIO Study smarter with self-quizzes featuring scored results and personalized study tips Review concepts with flashcards of essential vocabulary

ONE OF PUBLISHERS WEEKLY'S TEN MOST ANTICIPATED MEMOIRS OF THE SEASON IF YOU THINK IT SUCKS TO LIVE WITH YOUR PARENTS WHEN YOU’RE THIRTY-SIX AND NINE MONTHS PREGNANT, JUST WAIT TILL THE DEA COMES KNOCKING (WITH THE IRS IN TOW): WELCOME TO VICTORIA FEDDEN’S LIFE. When a squad of federal agents burst through her parents’ front door, Victoria Fedden felt ill-prepared to meet them: She was weeks away from her due date and her T-shirt wasn’t long enough to hide her maternity undies. As for the question of how to raise a child when you’ve just discovered that your mother and stepfather have allegedly masterminded a pump-and-dump scheme? She was pretty sure that wasn’t covered in What to Expect When You’re Expecting—and she really hoped that Bradford Cohen, the noted criminal defense attorney who famously waived his exemption on The Apprentice, would prove them innocent. This Is Not My Beautiful Life is the story of how Victoria lost her parents to prison and nearly lost her mind. No one ever said motherhood would be easy, but as she struggles to change diapers, install car seats, and find the right drop-off line at pre-school—no easy task, when each one is named for a stage in the lifecycle of a f*cking butterfly—she’s also forced to ask herself whether a jump-suit might actually complement her mom’s platinum-blonde extensions and fend off the cast of shady, stranger-than-fiction characters (like the recovering addict who scored a reality show when he started an escort service for women) who populated her parents’ world. A real-life Arrested Development that could only unfold in southern Florida, This Is Not My Beautiful Life is a hilariously funny and unexpectedly moving memoir of a just-functional family you’ll never forget.