DIY Retailing
Title | DIY Retailing PDF eBook |
Author | |
Publisher | |
Pages | 1296 |
Release | 1986 |
Genre | Building materials |
ISBN |
Who's Who in Retailing
Title | Who's Who in Retailing PDF eBook |
Author | Verdict Research |
Publisher | Kogan Page Publishers |
Pages | 189 |
Release | 2004 |
Genre | Executives |
ISBN | 0749441534 |
The performance of high street retailers since 2000 has been largely responsible for keeping the UK out of deep recession and creating a platform for future growth. Who's Who in Retailing is a flagship publication for the sector, listing over 2500 senior executives.
Retail Brand Equity and Loyalty
Title | Retail Brand Equity and Loyalty PDF eBook |
Author | Julia Katharina Weindel |
Publisher | Springer |
Pages | 215 |
Release | 2016-09-06 |
Genre | Business & Economics |
ISBN | 3658150378 |
Julia Weindel provides novel implications for researchers and managers by first identifying the sector-specific main levers of retail brand equity. Second, she shows that retail brand equity and perceived value have a reciprocal relationship. The author analyzes which one of these has stronger effects on loyalty. Third, she addresses the interdependencies between brand beliefs, retail brand equity, and loyalty within multichannel retail structures. The study is forced through the knowledge that management of retail brands is highly valuable for scholars and managers, because retail brand equity is known to strongly influence consumer behavior in various contexts. The retail brand represents a valuable asset for retailers which need to know the levers of retail brand equity.
Retail Employment
Title | Retail Employment PDF eBook |
Author | Gary Akehurst |
Publisher | Psychology Press |
Pages | 228 |
Release | 1995 |
Genre | Business & Economics |
ISBN | 9780714641775 |
First Published in 1996. Routledge is an imprint of Taylor & Francis, an informa company.
Strategic Retail Management
Title | Strategic Retail Management PDF eBook |
Author | Joachim Zentes |
Publisher | Springer Science & Business Media |
Pages | 358 |
Release | 2007-10-16 |
Genre | Business & Economics |
ISBN | 3834992720 |
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Title | Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy PDF eBook |
Author | Gómez-Suárez, Mónica |
Publisher | IGI Global |
Pages | 656 |
Release | 2016-06-20 |
Genre | Business & Economics |
ISBN | 1522502211 |
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Store Choice, Store Location and Market Analysis (Routledge Revivals)
Title | Store Choice, Store Location and Market Analysis (Routledge Revivals) PDF eBook |
Author | Neil Wrigley |
Publisher | Routledge |
Pages | 379 |
Release | 2014-10-14 |
Genre | Business & Economics |
ISBN | 1317567749 |
This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility. The contributors present accounts of the development of new and original methods for retail analysis and forecasting purposes. They lay stress upon practical methods which are accurate and robust, and which can operate with the type of data typically available to retailers. The book will provide a major work of reference for retailers, market researchers, retail analysts, estate managers, urban planners and geographers in many countries.