This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.

Religious sisters have created educational and healthcare systems over the past two hundred years that have transformed the Catholic community in the United States. Through their ministry, sisters have served waves of immigrants and those pushed to the margins. The growing cultural diversity of newer sisters and the diminishing number of older sisters, therefore, is both a challenge and a creative moment to be critically examined. This book examines these changes in culture and ethnicity among sisters, the structural impact of diminishing numbers, and the creative response to this new reality for religious life in the United States. In it, sisters from a variety of generations, cultures, and institutes join with the Center for Applied Research in the Apostolate (CARA) researchers to examine and reflect on CARA's recent research findings and their impact on the life and ministry of sisters today.

Natural diversity has been extensively used to understand plant biology and improve crops. However, studies were commonly based on visual phenotypes or on a few measurable parameters. Nowadays, a large number of parameters can be measured thanks to next generation sequencing, metabolomics, proteomics, and transcriptomics thus providing an unprecedented resolution in the detection of natural diversity. This enhanced resolution offers new possibilities in terms of understanding plant biology. Technology advances also contribute to a better assessment of the biodiversity loss currently taking place. Hence, the topic presents an overview on efforts for maintaining biological diversity in crops, on possibilities offered by recent technologies in the assessment of natural variation, and ends with examples of the diversity found even at the cellular level.