This wise and inspiring book by Leonard Berry, moves far beyond his pioneering work in services marketing and service quality to explain how great service companies meet their toughest challenge: sustaining long-term success. In a world where customers regard flawless products as a given, service is the key differentiator between competitors in any field. From Berry's exacting study of fourteen mature, highly successful, labor-intensive companies comes an astonishing revelation: the single most important factor in building a lasting service business is not a matter of savvy business practice, but of humane values. In all fourteen award-winning companies -- Bergstrom Hotels, The Charles Schwab Corporation, Chick-fil-A, The Container Store, Custom Research Inc., Dana Commercial Credit, Dial-A-Mattress, Enterprise Rent-A-Car, Midwest Express Airlines, Miller SQA, Special Expeditions, St. Paul Saints, USAA, and Ukrop's Super Markets -- values-driven leadership connects with strategic focus, executional excellence, control of destiny, trust-based relationships, generosity, investment in employee success, acting small, and brand cultivation to drive customer satisfaction, innovation, and growth. Dedicating a chapter to each of these nine drivers, this book is the most far-reaching and insightful vision ever presented of the principles and step-by-step actions that continuously bring success to life in a company. Berry's comprehensive model reveals the soul that underlies the strategies and day-to-day operations of great service companies, guiding the thousands of daily decisions of individual employees. Clear, compelling, pathbreaking, Discovering the Soul of Service is essential reading for managers everywhere.

"At the core of every great work of fiction lies its soul - the mysterious thing that motivates its characters' actions and speaks to the world with their voices saying, "Let me tell you something you need to know." The writer who aims for greatness must ask, "Where do I find that soul, and how do I unveil it?" ... In an ... exploration launched from first principles, this book introduces two new and original techniques for unveiling the deeper meaning of any story and charting its truest course - as well as a third technique that combines the first two to generate stories from scratch."--Back cover.

We long to nurture our weary souls. But what if ordinary relationships are the answer? Intimacy with others is a part of our soul's architecture, and it can restore life and health to our depleted souls. Spiritual Friendship introduces you to principles of friendship that bring focus to your spiritual life. You'll discover what it takes to have a rich, God-centered relationship that will nourish your soul.