The early Cold War (1947–1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalism’s success were seen as turning the sons of pioneers into couch potatoes. In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalism’s contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media, Discipline and Indulgence assesses the period’s institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to today’s War on Terror.

Discipline and Indulgence demonstrates how American popular culture during the early Cold War (1947-1964), especially college football, addressed the nation's postwar affluence and consumerism and their effects on the population by integrating men into the economy of the Cold War as workers, warriors, and consumers. It assesses the period's institutional linkage of sport, higher education, media and militarism and finds connections of contemporary sport media to today's War on Terror.

"Self restraint vs self indulgence" by Mahatma Gandhi is a collection of articles on various aspects of the topic.Gandhi advocated complete continence in thought,speech and action as the means for attaining spiritual perfection.

Greater Expectations is the book that exposed the low standards that children are confronted with in our homes, our schools, and throughout our culture. It exploded many of the misconceptions about children and how to raise them, including the cult of self-esteem, "child-centered" learning, and other overly indulgent practices that have been watering down the education and guidance that we are providing our young people. It disclosed how the self-centered ethic is damaging our youth. Greater Expectations started America talking about these issues and about how young people need to be provided with challenges and a sense of purpose if we want them to survive and thrive in life. Provocative and challenging, Greater Expectations was a wake-up call, a must-read for anyone concerned about the growing youth crisis in America and what we can do about it.