In this vital book, thirteen experts in public diplomacy, counterpropaganda and political warfare lay out the components of what the U.S. and its allies need to win the war of ideas around the world. Strategic influence is much more than strategic communication. Communicating with others has somehow become a goal in itself, when the real issue is influence - to modify the perceptions, attitudes, and most of all, the behavior of people, movements and governments around the world. This book is designed for the diplomat, intelligence officer, warfighter and policymaker.

Strategic public diplomacy, once commonly called propaganda, has existed since the twelfth century, when Richard I, crusading sovereign of England, plucked the eyes from his prisoners and returned them to his arch-rival Saladin--an unmistakable message intended to mold the image that Richard's foreign enemies had of him. Although their methods have grown more sophisticated and gentrified since the Middle Ages, the goal of governments employing strategic public diplomacy has remained essentially the same: to influence public or elite opinion in a foreign country for the purpose of turning the foreign policy of the target country to advantage. The first systematic analysis of the growing foreign public relations industry in the U.S., this remarkable text traces the impact that the political "image management" of other nations has had on the American foreign policy agenda. Documenting the evolution of these campaigns in both scale and sophistication, this book includes an analysis of the Justice Department's foreign agent registration records, numerous interviews with journalists, consultants, and key government officials, and a systematic assessment of media content to gauge the effectiveness of these attempts at news management. The author presents and tests elements of a general model of agenda-related communication effects, presenting case studies that illustrate the extent to which the American media are saturated with foreign diplomatic messages, including the recent effort of the Kuwaiti government-in-exile to influence public opinion in the U.S. during the Gulf War, and concludes with an inventory and discussion of the issues raised by the "export" of the knowledge-base and skills underlying new, sophisticated communication strategies now being employed on behalf of foreign interests. Based on fifteen years of exhaustive research, this book is ideal for courses in foreign policy, media, and politics.

This study is designed to contribute to the current efforts to reform the United States' foreign policy and national security capabilities. It addresses contemporary problems with specific policy and structural recommendations, but also aims to teach lessons in diplomacy and strategy that apply to all times and places. The author asserts that the U.S. needs a successful long-term national strategy integrating all the instruments of statecraft to influence the world positively to restore its ability to win friends, allies, politically motivated intelligence sources, and the resultant ability to achieve peace and security.

This book presents a comprehensive framework, six pathways of connection, which explains the impact of public diplomacy on achieving foreign policy goals. The comparative study of three important public diplomacy practitioners with distinctive challenges and approaches shows the necessity to move beyond soft power to appreciate the role of public diplomacy in global politics. Through theoretical discussions and case studies, six pathways of connection is presented as a framework to design new public diplomacy projects and measure their impact on foreign policy.

The post-cold war era presented security challenges that at one level are a continuation of the cold war era; at another level, these phenomena manifested in new forms. Whether the issues of economics and trade, transfer of technologies, challenges of intervention, or humanitarian crisis, the countries of the South (previously pejoratively labelled “Third World” or “developing” countries) have continued to address these challenges within the framework of their capabilities and concerns. The volume explores defence diplomacies, national security challenges and strategies, dynamics of diplomatic manoeuvers and strategic resource management of Latin American, southern African and Asian countries.

Agreements between nations constitute the fundamental framework for the ordering of international affairs; and their successes and failures have led to some of the great turning points in modern history. The result of a unique collaboration by historians and political scientists, this book delineates, defines and assesses the idea of pacts and alliances as a key model of political organisation. Anchored by leading academics in the field, it presents numerous case studies covering a broad chronological sweep. Through theoretical and empirical methodology, the contributors address pacts and alliances from the fifteenth century onwards including, among others, the Korean-American and Moscow-Cairo alliances, the Sevres Pact, Turkey's accession to NATO and US alliances around the world. Through a close reading of these historical diplomatic relationships, fundamental yet relatively unaddressed research questions are developed and explored. First, what are the common denominators shared by successful alliances? Second, why do pacts and alliances disintegrate? Third, is the eventual demise of pacts and alliances inevitable? Finally, what are the implications of these issues on pact and alliance making today? This is the first volume to address this wide range of issues, and to bring together researchers and theorists from the historical and political disciplines to provide original and groundbreaking theories of diplomacy. Together, these case studies explore why alliances succeed, why they fail and why it matters. Pacts and Alliances in History is therefore not only important reading for the next generation of policymakers, but will also help frame scholars' enquiries as they try to understand key events in international relations and history.