Issues of Political Marketing
Title | Issues of Political Marketing PDF eBook |
Author | Miloš Gregor |
Publisher | Taylor & Francis |
Pages | 162 |
Release | 2024-08-30 |
Genre | Business & Economics |
ISBN | 1040117775 |
Casting light on the evolution of political marketing in Central and Eastern Europe, this book delivers an intriguing snapshot into both the sophistication of campaign strategies and the triumphs and trials facing democratic progress in this increasingly complex political landscape. Free elections, following the fall of the communist regimes in Central and Eastern Europe, brought the need to attract voters through election campaigns and therefore, races involving political marketing began, and electoral campaigns in CEE began to resemble those of Western democracies. Most political parties operating in the region became quickly accustomed to the new approach to politics and a broad range of political marketing tools and techniques. This edited volume focuses on political campaign professionalization in general (in Lithuania) and in TV spots (in Poland), and celebritization (in Croatia). The second part of the volume focuses on struggles of opposition in authoritarian regime (in Russia), whether Facebook can serve as an effective political marketing tool in an illiberal context (in Hungary), and the communication and campaigning of authoritarian presidents in a hybrid regime (in Serbia). All of them are recent case studies. The chapters in this volume were originally published as a special issue of the Journal of Political Marketing.
Digitalne medijske tehnologije i društveno-obrazovne promene
Title | Digitalne medijske tehnologije i društveno-obrazovne promene PDF eBook |
Author | Dejan Pralica |
Publisher | |
Pages | 0 |
Release | 2016 |
Genre | Digital communications |
ISBN | 9788660654078 |
Digitalne medijske tehnologije i društveno-obrazovne promene
Title | Digitalne medijske tehnologije i društveno-obrazovne promene PDF eBook |
Author | Dejan Pralica |
Publisher | |
Pages | 0 |
Release | 2017 |
Genre | Digital communications |
ISBN | 9788660654504 |
Collective Capacity Building
Title | Collective Capacity Building PDF eBook |
Author | Simona Sava |
Publisher | Brill |
Pages | 0 |
Release | 2020 |
Genre | Community development |
ISBN | 9789004422186 |
Collective Capacity Building: Shaping Education and Communication in Knowledge Society explores different forms of expression of capacity building, in educational, societal and cultural contexts. In particular, collective capacity building in higher education is analysed and illustrated in a number of educational offers for professionals.
Xenophobia and Islamophobia in Europe
Title | Xenophobia and Islamophobia in Europe PDF eBook |
Author | Raymond Taras |
Publisher | Edinburgh University Press |
Pages | 192 |
Release | 2012-06-30 |
Genre | Social Science |
ISBN | 0748654895 |
This cross-national analysis of Islamophobia looks at these questions in an innovative, even-handed way, steering clear of politically-correct cliches and stereotypes. It cautions that Islamophobia is a serious threat to European values and norms, and mus
Schooling for Tomorrow Think Scenarios, Rethink Education
Title | Schooling for Tomorrow Think Scenarios, Rethink Education PDF eBook |
Author | Centre for Educational Research and Innovation |
Publisher | Org. for Economic Cooperation & Development |
Pages | 208 |
Release | 2006-04-21 |
Genre | Business & Economics |
ISBN |
Discusses how to develop scenarios to address the longer-term challenges confronting education policy and practice.
The Future of Education
Title | The Future of Education PDF eBook |
Author | Kieran Egan |
Publisher | Yale University Press |
Pages | 204 |
Release | 2008-01-01 |
Genre | Psychology |
ISBN | 0300142528 |
This engaging book presents a frontal attack on current forms of schooling and a radical rethinking of the whole education process. Kieran Egan, a prize-winning scholar and innovative thinker, does not rail against teachers, administrators, or politicians