This open access book presents a number of case studies on digital transformation in Norway, one of the fore-runners in the digital progress index established by the European Commission in 2020. They explore the process of adoption, diffusion and value generation from digital technologies, and how the use of different digital solutions has enabled Norwegian enterprises to digitally transform their operations and business models. The book starts with an introductory chapter summarizing a vast body of literature in order to synthesize what is already known about digital transformation before exploring the Norwegian context in more detail. Then a series of case studies from the private and public sector in Norway is presented. They document a process perspective which describes the sequence of events during and after adoption of digital solutions, as well as the types of business value that were realized. Through these single studies, the process of digital transformation is illustrated, a number of key findings highlighted, and eventually theoretical and practical recommendations based on these cases emphasized. The book closes with a brief overview of some emerging technologies, and comments on how they are likely to change different sectors. Digital transformation has been one of the priority areas for the Norwegian government over the past years and puts Norwegian enterprises upfront in adopting novel technologies and utilizing them for achieving organizational goals. This experience accumulated over the years makes the Norwegian context a particularly interesting one in understanding how private and public organizations make use of new digital solutions, what lessons can be learnt during the process, and what are some of the key success and failure factors. This way the book is written for practitioners who are currently involved in digital transformation projects in their organizations, researchers of information systems and management, as well as master students in degrees of informatics and technology management.

As the pace of technological change accelerates, reaching the digital frontier – and staying there – is increasingly challenging. This report analyses Norway’s digital performance, policies and priorities to inform the development of a new national digital strategy that seeks to sharpen Norway’s competitive edge and ensure that digital transformation benefits all Norwegians. It outlines the digital priorities and trends that will shape Norway’s digital future and maps its digital policy ecosystem. The report further assesses Norway’s digital performance based on the OECD Going Digital Toolkit dashboard of indicators and analyses its digital policies through the lens of the OECD Going Digital Integrated Policy Framework. It concludes with policy recommendations to achieve a more digital, innovative and inclusive Norway.

In the tumultuous period of Industrial Revolution 5.0, a pressing challenge confronts our global community: exploring the intricate interplay between technology, education, and renewable energy. As we stand at the cusp of transformative change, the relentless pace of technological evolution, coupled with the imperative to foster sustainable practices, demands a profound understanding of the synergies and challenges inherent in this dynamic landscape. Utilizing Renewable Energy, Technology, and Education for Industry 5.0 emerges as a compelling solution, offering a comprehensive guide tailored for academic scholars seeking clarity amidst the complexities of this revolutionary wave. The rapid convergence of technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and automation, alongside the critical need for renewable energy integration and a paradigm shift in education, presents a multifaceted challenge. Industry leaders grapple with the transformation of processes, educators seek to align curricula with the demands of Industry 5.0, and environmental advocates strive for sustainable solutions. This intricate dance of innovation, education reform, and environmental consciousness requires a comprehensive approach to unraveling complexities, fostering collaboration, and navigating ethical considerations.

Zusammenfassung: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies

This review provides policy advice to support the Norwegian government in implementing digital government.

With the growing urgency of climate change, digital innovations emerge as pivotal tools in advancing renewable energy and conservation efforts. From sophisticated data analytics that optimize energy efficiency to smart grids that enhance the reliability of renewable sources, technology is transforming how we produce, manage, and conserve energy. To harness the full potential of these renewable innovations, effective research into cutting-edge digital technologies and practices is necessary. Digital Innovations for Renewable Energy and Conservation delves into the intersection of digitalization and sustainable growth, exploring how advancements in technology can be leveraged to foster environmental sustainability and economic prosperity. It examines the evolving landscape of the global economy in the digital age, identifying opportunities and challenges for achieving sustainable development goals. This book covers topics such as climatology, smart cities, and digital technology, and is a useful resource for policymakers, business owners, computer engineers, environmentalists, conservationists, academicians, scientists, and researchers.