Modern economies depend on innovation in services for their future growth. Service innovation increasingly depends on information technology and digitization of information processes. Designing new services is a complex matter, since collaboration with other companies and organizations is necessary. Service innovation is directly related to business models that support these services, i.e. services can only be successful in the long run with a viable business model that creates value for its customers and providers. This book presents a theoretically grounded yet practical approach to designing viable business models for electronic services, including mobile ones, i.e. the STOF model and – based on it – the STOF method. The STOF model provides a ‘holistic’ view on business models with four interrelated perspectives, i.e., Service, Technology, Organization and Finance. It elaborates on critical design issues that ultimately shape the business model and drive its viability.

ABOUT THIS BOOKDigital Transformation is not only about modernising organisational operations; it's also the endurance against cyberwar - in today's digital world, businesses have to transform, or they will inevitably rot. This book provides the path to digital transformation through the adoption of Cloud Computing to help construct intelligent enterprises, with discussions on business assessment, digital implementation and effective cloud management. It explains the essence of Cloud Service Models, Cloud Service Providers, Cloud Ecosystem, Cloud Adoption and Migration techniques. It guides the required convergence for Cloud Service Management, Governance, Skill Optimisation, Data Management, Cloud Process Development and much more modern approaches. The majority of the language in this book is straight-forward and non-technical, making it accessible for anybody from any background. Reflective questions are included at the end of each chapter for academic usage, and over 45 figures are incorporated.EARLY REVIEWSThe most comprehensive and up-to-date publication I have seen on the topic. This book goes beyond the broader technical aspects. It shows how companies can gain a competitive advantage through cloud strategy, which makes it a must-read for IT managers and executives alike. - Dr Thomas Frankl (Professor and Department Head, International University in Geneva, Switzerland)With a pragmatic approach and simple language, Enamul Haque has cracked the codes of digital transformation through Cloud Computing as a strategy for sustainable growth for organisations. It is not only a guide for practitioners but also a ready-reference for students who want to conceptualise a complex hypothesis in straight-forward terms. - Dr S M A Moin (Associate Head of Research and Scholarship, Coventry University, UK)This is a brilliant, rigorous and visionary analysis of the disruptive impact of digital transformation with an influential explanation of how Cloud Computing, when implemented ensuring security, privacy and ethical implications, can revolutionise business transformation. Digital Transformation Through Cloud Computing is a marvellous and timely book. With his unique talent and experience, Enam has captured and clearly outlined the main challenges of the technology that we are facing and provided practical solutions. - Lee Bennning (Managing Architect, Cloud & Edge Services, Capgemini UK)This book is an excellent summary of relevant and useful frameworks and tools which can be used when navigating through the turbulent seas of digital transformation. - Jiska Druey (Head of IIOT Practice, Benelux and Nordics, Atos, Finland)An indispensable book for anyone who wants to master the subject. An insightful account of digital transformation that gives a new perspective on the strategies for cloud solutions. Enamul Haque's brilliant book reveals details that will help you understand what exactly you need to plan your digital journey. - Fabio Valeri, Director, Products and Services (AR & VR Solutions), Emozionella s.l, ItalyABOUT THE AUTHOREnamul Haque is an IT expert with over 26 years of substantial industry experience. He's a strategic performance consultant and IT transformation specialist. He has worked with and advised many of the world's best-known organisations on their business transformation and service integration strategies, including the UN, UNHCR, UNCC, ITU, Cisco, Swisscom, Ericsson, HP, Nokia, IBM, Accenture, TCS, ServiceNow, BMC, Microsoft, Oracle, PwC, HCL Technologies, ELC, SC Johnson, Cadent, Alstom, A.T. Kearney, Dixons, Capgemini, DLG, Heathrow Airport Holdings and Chanel, among many others. He writes on the topics of Digital Transformation, Cloud Service Management, Knowledge Management and IT Service Management for various outlets including LinkedIn, SlideShare, organisational blogs and educational forums.

With the rapid development of cloud computing and digital transformation, well-designed cloud-based architecture is always in urgent need. Illustrated by project cases from the Chinese technology company Alibaba, this book elaborates how to design a cloud-based application system and build them on the cloud. Cloud computing is far from being just a resource provider; it offers database, storage and container services that can help to leverage key advantages for business growth. Based on this notion, authors from the Alibaba Cloud Global Technology Services introduce new concepts and cutting-edge technology in the field, including cloud-native, high-availability and disaster tolerance design on cloud, business middle office, data middle office, and enterprise digital transformation. Resting upon Alibaba’s years of practice and achievements in the field of cloud technology, the volume also elucidates the methodology and practice solutions of digital construction, including methodology, product tools, technical processes, architecture design, cloud application capacity assessment and optimization, etc. The book will appeal to researchers, students, and especially IT practitioners, professionals, and managers interested in cloud computing, digital transformation, cloud migration, business middle office, data middle office, as well as the Alibaba Cloud itself.

Selecting the right technology is one of the most critical decisions in technology driven enterprises, and no selection is complete without a thorough and informed evaluation. This book explores the digital transformation movement from three perspectives: the technological, the personal, and the organizational.The technical perspective analyses and evaluates new and up and coming technologies such as IoT and Cloud Technology. The personal perspective focuses on the consumer's attitude and experience in the adoption of technologies such as smart homes, smart watches, drones and wireless devices. And the organizational perspective focuses on evaluating how technology-driven an organization and their core activities or products are.This book is an ideal reference for managers who are responsible for digital transformation in their organizations and also serves a good starting point for researchers interested in understanding the trend. The book contains case studies that may be used by educators in MBA and Engineering and Technology Management MS programs covering digital transformation related courses.

All organizations are embarking on a journey to the cloud. Their users are online and taking advantage of productivity tools like SalesForce. Enterprises are in the midst of transitioning to Office 365. This book maps the journey of 16 leading enterprises around the world including Fannie Mae, Siemens, Google, Microsoft, and Amazon itself.

Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.

In this book, leading CEOs, CIOs and experts from international corporations explore the role of digitalization and cloud-based processes as the main business drivers of the 21st century. Focusing on how to get started with digitalization and how to handle the technologies involved, they employ analyses and practical case studies to demonstrate how to unleash the potential offered by the cloud, and how to achieve the most critical success factors – quality and security – through the right partnerships. Readers will discover why the cloud will soon take over the driver’s seat in cars, and why Heineken CIO Anne Teague claims that innovation is impossible without high-quality IT. The book reveals what IT managers can learn from Silicon Valley and China today, and why Deutsche Telekom CEO Tim Hoettges believes Europe’s future depends on successful digitalization. In a closing strategic assessment, the editor Ferri Abolhassan presents the cloud as the essential backbone of digitalization. In short, the book provides readers the first comprehensive, high-level assessment of cloud-based digital transformation in the era of Industry 4.0.