Examines new genres of online science communication to further explore how boundaries between experts and nonexperts continue to shift.

This edited book analyses current trends in science communication and gathers research on practices related to the construction of digital identity and visibility, emerging conflicts related to the public availability and appropriation of scientific culture, and ways of validating and disseminating scientific knowledge in new digital contexts. Drawing on a selection of papers presented in the InterGedi Conference (Zaragoza, December 2021), the main goal of the volume is to identify and explore emerging professional practices and challenges in the digital communication of science through innovative multimodal genres. This book will be of interest to postgraduates, doctoral students, practitioners and researchers in the fields of discourse analysis, sociolinguistics, digital media, multimodality and communication studies.

The volume gives a multi-perspective overview of scholarly and science communication, exploring its diverse functions, modalities, interactional structures, and dynamics in a rapidly changing world. In addition, it provides a guide to current research approaches and traditions on communication in many disciplines, including the humanities, technology, social and natural sciences, and on forms of communication with a wide range of audiences.

This book examines the expanding world of genres on the Internet to understand issues of science communication today. The book explores how some traditional print genres have become digital, how some genres have evolved into new digital hybrids, and how and why new genres have emerged and are emerging in response to new rhetorical exigences and communicative demands. Because social actions are in constant change and, ensuing from this, genres evolve faster than ever, it is important to gain insight into the interrelations between old genres and new genres and the processes underpinning the construction of new genre sets, chains and assemblages for communicating scientific research to both expert and diversified audiences. In examining scientific genres on the Internet this book seeks to illustrate the increasing diversification of genre ecologies and their underlying social, disciplinary and individual agendas.

Scientific communication (Sci-Com) is a part of information science and the sociology of science that studies researchers' use of formal and informal information channels as well as their communicative roles. It also covers the utilization of the formal publication system and similar issues. Within the scientific community, much attention has focused on improving communications between scientists, policymakers, and the public. Sci-Com is an important area of research in meeting these needs. The use of communication methods to portray information clearly, concisely, and effectively, whether that be through presentations, writing, or other approaches, is an essential area of interest within the community. Improving Scientific Communication for Lifelong Learners seeks to improve scientific writing and speaking skills for lifelong learning researchers by developing an adaptive and responsive open and distance application according to universal design principles. The book will focus on the efforts that are centered on improving the content, substantiality, accessibility, and delivery of scientific communications, and to convey clear information to an audience, so its members can understand, use, and build on the information portrayed. The chapters highlight specific areas such as design thinking, distance learning, educational technologies, student success and motivation, and the design of educational environments and learning communities. This book is a valuable reference tool for teachers, academics, communication specialists, students, researchers, developers, and R&D professionals from various fields such as distance learning, online learning, accreditation, qualitative and quantitative research, transhumanism and learning, computer engineering, sociology, and more.

China has made remarkable and rapid progress in the area of science communication, both in theory and practice. This book critically examines all aspects of science communication practices in China. Dealing with major turning points since the introduction of the ‘Science and Technology Popularization Law’ and the ‘Outline of the National Scheme for Scientific Literacy’, the book tells a success story by scrutinizing structural changes in science communication policies, education system, construction and efficacious utilisation of science popularisation facilities, and creative use of a mix of traditional and modern channels of communication. The book also gives an in-depth analysis of the monitoring and evaluation mechanism, which constitutes the backbone of the national science communication project. The historical roots of science communication in China include shifts in methodologies, policy instruments, effectual approaches and resultant practices since the days of initial efforts to popularise modern scientific ideas. However, the primary focus of the book remains on the initiatives launched at the turn of the present century. Without losing sight of the national dimensions, each chapter of the book draws from provincial as well as grassroots level experiences. Quantitative and qualitative methods have been used to analyse strengths, weaknesses, hurdles and the efficacy of corrective measures. This book offers a remarkable insight to anyone who is interested in probing the causal relationship between science communication and China’s transformation into a modern society. The primary objective of the book is to analyse the nature of ‘science communication with Chinese characteristics’ and the specificity of the socio-cultural environment in which Science and Technology is located. Though the book is of particular interest to scholars, researchers, students and practitioners of science communication, the narrative style makes it accessible to the general reader who is interested in science-society relationship.