Digital Product Management
Title | Digital Product Management PDF eBook |
Author | Kristofer Layon |
Publisher | Pearson Education |
Pages | 193 |
Release | 2014 |
Genre | Business & Economics |
ISBN | 0321947975 |
Offers information on applying the principles of product management to the development of Web sites and applications.
Digital Product Management, Technology and Practice: Interdisciplinary Perspectives
Title | Digital Product Management, Technology and Practice: Interdisciplinary Perspectives PDF eBook |
Author | Strader, Troy J. |
Publisher | IGI Global |
Pages | 316 |
Release | 2010-09-30 |
Genre | Technology & Engineering |
ISBN | 1616928794 |
"This book covers a wide range of digital product management issues and offers some insight into real-world practice and research findings on the technical, operational, and strategic challenges that face digital product managers and researchers now and in the next several decades"--Provided by publisher.
Expert Product Management
Title | Expert Product Management PDF eBook |
Author | Brian Lawley |
Publisher | Happy About |
Pages | 104 |
Release | 2007 |
Genre | Business & Economics |
ISBN | 1600050808 |
Annotation Lawley teaches new and seasoned product managers and marketers powerful and effective ways to ensure they give their products the best possible chance for success.
Product Management in Practice
Title | Product Management in Practice PDF eBook |
Author | Matt LeMay |
Publisher | "O'Reilly Media, Inc." |
Pages | 188 |
Release | 2017-11-08 |
Genre | Business & Economics |
ISBN | 1491982241 |
Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains. In this book, author Matt LeMay focuses on the CORE connective skills— communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, andtoolsets. For current and aspiring product managers, this book explores:? On-the-ground tactics for facilitating collaboration and communication? How to talk to users and work with executives? The importance of setting clear and actionable goals? Using roadmaps to connect and align your team? A values-first approach to implementing Agile practices? Common behavioral traps that turn good product managers bad
Driving Digital
Title | Driving Digital PDF eBook |
Author | Isaac Sacolick |
Publisher | AMACOM |
Pages | 317 |
Release | 2017-08-24 |
Genre | Business & Economics |
ISBN | 081443861X |
Every organization makes plans for updating products, technologies, and business processes. But that’s not enough anymore for the twenty-first-century company. The race is now on for everyone to become a digital enterprise. For those individuals who have been charged with leading their company’s technology-driven change, the pressure is intense while the correct path forward unclear. Help has arrived! In Driving Digital, author Isaac Sacolick shares the lessons he’s learned over the years as he has successfully spearheaded multiple transformations and helped shape digital-business best practices. Readers no longer have to blindly trek through the mine field of their company’s digital transformation. In this thoroughly researched one-stop manual, learn how to: • Formulate a digital strategy • Transform business and IT practices • Align development and operations • Drive culture change • Bolster digital talent • Capture and track ROI • Develop innovative digital practices • Pilot emerging technologies • And more! Your company cannot avoid the digital disruption heading its way. The choice is yours: Will this mean the beginning of the end for your business, or will your digital practices be what catapults you into next-level success?
Building Products for the Enterprise
Title | Building Products for the Enterprise PDF eBook |
Author | Blair Reeves |
Publisher | "O'Reilly Media, Inc." |
Pages | 136 |
Release | 2018-03-09 |
Genre | Computers |
ISBN | 1492024732 |
If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed
Digital Product Management
Title | Digital Product Management PDF eBook |
Author | Kevin Brennan |
Publisher | BCS, The Chartered Institute for IT |
Pages | 200 |
Release | 2020-07-24 |
Genre | |
ISBN | 9781780175324 |
With this practical guide you'll learn how to understand the needs of customers and the difference between customer and business value. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market, and how to deliver business outcomes.