Digital Political Communication Strategies

Digital Political Communication Strategies
Title Digital Political Communication Strategies PDF eBook
Author Berta García-Orosa
Publisher Springer Nature
Pages 238
Release 2021-11-25
Genre Political Science
ISBN 3030815684

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This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens. As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

Online Political Communication

Online Political Communication
Title Online Political Communication PDF eBook
Author Gianluca Giansante
Publisher Springer
Pages 199
Release 2015-05-22
Genre Political Science
ISBN 331917617X

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This book provides research findings and practical information on online communication strategies in politics. Based on communication research and real-world political-campaign experience, the author examines how to use the Web and social media to create public visibility, build trust and consensus and boost political participation. It offers a useful guide for practitioners working in the political arena, as well as for those managing communication projects in institutions or companies.

Handbook of Digital Politics

Handbook of Digital Politics
Title Handbook of Digital Politics PDF eBook
Author Stephen Coleman
Publisher Edward Elgar Publishing
Pages 511
Release 2023-11-03
Genre Political Science
ISBN 1800377584

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This thoroughly revised second edition Handbook examines the latest knowledge and perspectives on digital politics. Leading scholars explore the expansion of digital technologies, channels and styles as it shapes political dynamics.

Politicking Online

Politicking Online
Title Politicking Online PDF eBook
Author Costas Panagopoulos
Publisher Rutgers University Press
Pages 315
Release 2009-05-01
Genre Political Science
ISBN 0813548659

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Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

The Dynamics of Political Communication

The Dynamics of Political Communication
Title The Dynamics of Political Communication PDF eBook
Author Richard M. Perloff
Publisher Routledge
Pages 489
Release 2013-12-04
Genre Computers
ISBN 1136294600

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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.

The SAGE Handbook of Political Communication

The SAGE Handbook of Political Communication
Title The SAGE Handbook of Political Communication PDF eBook
Author Holli A Semetko
Publisher SAGE
Pages 578
Release 2012-04-03
Genre Political Science
ISBN 1473971209

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This authoritative and comprehensive survey of political communication draws together a team of the world′s leading scholars to provide a state-of-the-art review that sets the agenda for future study. It is divided into five sections: Part One: explores the macro-level influences on political communication such as the media industry, new media, technology, and political systems Part Two: takes a grassroots perspective of the influences of social networks - real and online - on political communication Part Three: discusses methodological advances in political communication research Part Four: focuses on power and how it is conceptualized in political communication Part Five: provides an international, regional, and comparative understanding of political communication in its various contexts The SAGE Handbook of Political Communication is an essential benchmark publication for advanced students, researchers and practitioners in the fields of politics, media and communication, sociology and research methods.

The Only Constant Is Change

The Only Constant Is Change
Title The Only Constant Is Change PDF eBook
Author Ben Epstein
Publisher Oxford University Press
Pages 273
Release 2018-04-02
Genre Political Science
ISBN 0190699000

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Over the course of American political history, political elites and organizations have often updated their political communications strategies in order to achieve longstanding political communication goals in more efficient or effective ways. But why do successful innovations occur when they do, and what motivates political actors to make choices about how to innovate their communication tactics? Covering over 300 years of political communication innovations, Ben Epstein shows how this process of change happens and why. To do this, Epstein, following an interdisciplinary approach, proposes a new model called "the political communication cycle" that accounts for the technological, behavioral, and political factors that lead to revolutionary political communication changes over time. These changes (at least the successful ones) have been far from gradual, as long periods of relatively stable political communication activities have been disrupted by brief periods of dramatic and permanent transformation. These transformations are driven by political actors and organizations, and tend to follow predictable patterns. Epstein moves beyond the technological determinism that characterizes communication history scholarship and the medium-specific focus of much political communication work. The book identifies the political communication revolutions that have, in the United States, led to four, relatively stable political communication orders over history: the elite, mass, broadcast, and (the current) information orders. It identifies and tests three phases of each revolutionary cycle, ultimately sketching possible paths for the future. The Only Constant is Change offers readers and scholars a model and vocabulary to compare political communication changes across time and between different types of political organizations. This provides greater understanding of where we are currently in the recurring political communication cycle, and where we might be headed.