Digital Keywords

Digital Keywords
Title Digital Keywords PDF eBook
Author Benjamin Peters
Publisher Princeton University Press
Pages 352
Release 2016-06-07
Genre Social Science
ISBN 1400880556

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How the digital revolution has shaped our language In the age of search, keywords increasingly organize research, teaching, and even thought itself. Inspired by Raymond Williams's 1976 classic Keywords, the timely collection Digital Keywords gathers pointed, provocative short essays on more than two dozen keywords by leading and rising digital media scholars from the areas of anthropology, digital humanities, history, political science, philosophy, religious studies, rhetoric, science and technology studies, and sociology. Digital Keywords examines and critiques the rich lexicon animating the emerging field of digital studies. This collection broadens our understanding of how we talk about the modern world, particularly of the vocabulary at work in information technologies. Contributors scrutinize each keyword independently: for example, the recent pairing of digital and analog is separated, while classic terms such as community, culture, event, memory, and democracy are treated in light of their historical and intellectual importance. Metaphors of the cloud in cloud computing and the mirror in data mirroring combine with recent and radical uses of terms such as information, sharing, gaming, algorithm, and internet to reveal previously hidden insights into contemporary life. Bookended by a critical introduction and a list of over two hundred other digital keywords, these essays provide concise, compelling arguments about our current mediated condition. Digital Keywords delves into what language does in today's information revolution and why it matters.

Digital Keywords

Digital Keywords
Title Digital Keywords PDF eBook
Author Benjamin Peters
Publisher Princeton University Press
Pages 351
Release 2016-06-07
Genre Social Science
ISBN 0691167346

Download Digital Keywords Book in PDF, Epub and Kindle

How the digital revolution has shaped our language In the age of search, keywords increasingly organize research, teaching, and even thought itself. Inspired by Raymond Williams's 1976 classic Keywords, the timely collection Digital Keywords gathers pointed, provocative short essays on more than two dozen keywords by leading and rising digital media scholars from the areas of anthropology, digital humanities, history, political science, philosophy, religious studies, rhetoric, science and technology studies, and sociology. Digital Keywords examines and critiques the rich lexicon animating the emerging field of digital studies. This collection broadens our understanding of how we talk about the modern world, particularly of the vocabulary at work in information technologies. Contributors scrutinize each keyword independently: for example, the recent pairing of digital and analog is separated, while classic terms such as community, culture, event, memory, and democracy are treated in light of their historical and intellectual importance. Metaphors of the cloud in cloud computing and the mirror in data mirroring combine with recent and radical uses of terms such as information, sharing, gaming, algorithm, and internet to reveal previously hidden insights into contemporary life. Bookended by a critical introduction and a list of over two hundred other digital keywords, these essays provide concise, compelling arguments about our current mediated condition. Digital Keywords delves into what language does in today's information revolution and why it matters.

Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced

Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced
Title Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced PDF eBook
Author City of London College of Economics
Publisher City of London College of Economics
Pages 2158
Release
Genre Education
ISBN

Download Digital Marketing Expert Diploma (Master’s level) - City of London College of Economics - 10 months - 100% online / self-paced Book in PDF, Epub and Kindle

Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Understanding Digital Marketing

Understanding Digital Marketing
Title Understanding Digital Marketing PDF eBook
Author Damian Ryan
Publisher Kogan Page Publishers
Pages 304
Release 2012-03-03
Genre Business & Economics
ISBN 0749464283

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Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Towards Digital and Sustainable Organisations

Towards Digital and Sustainable Organisations
Title Towards Digital and Sustainable Organisations PDF eBook
Author Alessandra Lazazzara
Publisher Springer Nature
Pages 332
Release
Genre
ISBN 3031528808

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BIM in the Construction Industry

BIM in the Construction Industry
Title BIM in the Construction Industry PDF eBook
Author Hee Sung Cha
Publisher MDPI
Pages 414
Release 2021-01-15
Genre Technology & Engineering
ISBN 3039365738

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This book contains 19 peer-reviewed papers on the subject of BIM in the construction industry. These articles cover recent advances in the development of BIM technologies and applications in the field of architecture, engineering, and construction (AEC) industry.

OECD Studies on SMEs and Entrepreneurship The Digital Transformation of SMEs

OECD Studies on SMEs and Entrepreneurship The Digital Transformation of SMEs
Title OECD Studies on SMEs and Entrepreneurship The Digital Transformation of SMEs PDF eBook
Author OECD
Publisher OECD Publishing
Pages 275
Release 2021-02-03
Genre
ISBN 9264367608

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Despite potentially tremendous benefits, small and medium-sized enterprises (SMEs) lag in the digital transformation. Emerging technologies, as diverse as they are, offer a range of applications for them to improve performance and overcome the size-related limitations they face in doing business. However, SMEs must be better prepared, and stakes are high. SMEs make the most of the industrial fabric in many countries and regions, they create jobs (most jobs sometimes) and are the cement of inclusive and sustainable societies.