Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

Demographics is a vital field of study for understanding social and economic change and it has attracted attention in recent years as concerns have grown over the aging populations of developed nations. Demographic studies help make sense of key aspects of the economy, offering insight into trends in fertility, mortality, immigration, and labor force participation, as well as age, gender, and race specific trends in health and disability. Demography and the Economy explores the connections between demography and economics, paying special attention to what demographic trends can reveal about the sustainability of traditional social security programs and the larger implications for economic growth. The volume brings together some of the leading scholars working at the border between the two disciplines, and it provides an eclectic overview of both fields. Contributors also offer deeper analysis of a variety of issues such as the impact of greater wealth on choices about marriage and childbearing and the effects of aging populations on housing prices, Social Security, and Medicare.

Encyclopaedia, demography - lists international organizations and national associations. Bibliography.

Containing 6,400 fully revised and updated entries on all aspects of physical and human geography, this dictionary is the most comprehensive of its kind. It includes feature panels on key areas and recommended web links for many entries,

Demographic Methods and Concepts makes accessible the most commonly needed techniques for working with population statistics, irrespective of the reader's mathematical background. For the first time in such a text, concepts and practical strategies needed in the interpretation of demographic indices and data are included. Spreadsheet training exercises enable students to acquire the computer skills needed for demographic work. The accompanying free CD-ROM contains innovative, fully integrated learning modules as well as applications facilitating demographic studies.