Dictionary of Advertising and Marketing Concepts
Title | Dictionary of Advertising and Marketing Concepts PDF eBook |
Author | Arthur Asa Berger |
Publisher | Routledge |
Pages | 200 |
Release | 2016-07-01 |
Genre | Language Arts & Disciplines |
ISBN | 1315430517 |
From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals.
The Marketing Glossary
Title | The Marketing Glossary PDF eBook |
Author | Mark N. Clemente |
Publisher | clementebooks |
Pages | 502 |
Release | 2002 |
Genre | Business & Economics |
ISBN | 0971943400 |
Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com
Dictionary of Advertising and Marketing Concepts
Title | Dictionary of Advertising and Marketing Concepts PDF eBook |
Author | Arthur Asa Berger |
Publisher | Routledge |
Pages | 144 |
Release | 2016-07 |
Genre | Business & Economics |
ISBN | 1315430525 |
In concise entries, this dictionary analyzes ideas and concepts about advertising and its social, economic, psychological and cultural significance.
A Dictionary of Marketing
Title | A Dictionary of Marketing PDF eBook |
Author | Charles Doyle |
Publisher | Oxford University Press, USA |
Pages | 450 |
Release | 2011-03-24 |
Genre | Business & Economics |
ISBN | 0199590230 |
Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Macmillan Dictionary of Marketing and Advertising
Title | Macmillan Dictionary of Marketing and Advertising PDF eBook |
Author | Michael J. Baker |
Publisher | Palgrave Macmillan |
Pages | 0 |
Release | 1985-06-18 |
Genre | Business & Economics |
ISBN | 9780333393321 |
Dictionary of Marketing and Advertising
Title | Dictionary of Marketing and Advertising PDF eBook |
Author | Jerry M. Rosenberg |
Publisher | Wiley |
Pages | 390 |
Release | 1995-03-02 |
Genre | Business & Economics |
ISBN | 9780471025023 |
This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.
Macmillan Dictionary of Marketing and Advertising
Title | Macmillan Dictionary of Marketing and Advertising PDF eBook |
Author | Michael John Baker |
Publisher | Palgrave |
Pages | 293 |
Release | 1998 |
Genre | Advertising |
ISBN | 9780333715666 |