Este diccionario que engloba unas 83.000 entradas, casi 10.000 abreviaturas y unas 6.000 definiciones y aclaraciones, es el resultado de la experiencia recopilada durante los últimos 20 años en la traducción técnica especializada en la materia y de la consulta de las principales obras aparecidas recientemente en el mercado sobre estos temas, así como de la explicación y resolución de muchas dudas por ingenieros, expertos y aplicadores de técnicas y sistemas del sector. Está destinado a técnicos, expertos, traductores profesionales, y en general, a toda persona que se relacione con la informática, la electrónica o las telecomunicaciones utilizando ambos idiomas. El diccionario justifica su carácter politécnico porque se han añadido numerosos términos de ramos afines y especializados, como por ejemplo telefonía, electromedicina, telegrafía, sistemas de armas, radiactividad, informática, termoelectricidad, radiodifusión, nucleónica, láser, televisión, electricidad, técnicas de detección, magnetismo, espectrografía, etc.

The Routledge Handbook of Metaphor and Language provides a comprehensive overview of state-of-the-art interdisciplinary research on metaphor and language. Featuring 35 chapters written by leading scholars from around the world, the volume takes a broad view of the field of metaphor and language, and brings together diverse and distinct theoretical and applied perspectives to cover six key areas: Theoretical approaches to metaphor and language, covering Conceptual Metaphor Theory, Relevance Theory, Blending Theory and Dynamical Systems Theory; Methodological approaches to metaphor and language, discussing ways of identifying metaphors in verbal texts, images and gestures, as well as the use of corpus linguistics; Formal variation in patterns of metaphor use across text types, historical periods and languages; Functional variation of metaphor, in contexts including educational, commercial, scientific and political discourse, as well as online trolling; The applications of metaphor for problem solving, in business, education, healthcare and conflict situations; Language, metaphor, and cognitive development, examining the processing and comprehension of metaphors. The Routledge Handbook of Language and Metaphor is a must-have survey of this key field, and is essential reading for those interested in language and metaphor.

Nearly three decades since the publication of the seminal Metaphors We Live By, Cognitive Linguistics is now a mature theoretical and empirical enterprise, with a voluminous associated literature. It is arguably the most rapidly expanding ‘school’ in modern linguistics, and one of the most exciting areas of research within the interdisciplinary project known as cognitive science. As such, Cognitive Linguistics is increasingly attracting a broad readership both within linguistics as well as from neighbouring disciplines including other cognitive and social sciences, and from disciplines within the humanities. This volume contains over 20 papers by leading experts in cognitive linguistics which survey the state of the art and new directions in cognitive linguistics. The volume is divided into 5 sections covering all the traditional areas of study in cognitive linguistics, as well as newer areas, including applications and extensions. Sections include: Approaches to semantics; Approaches to metaphor and blending; Approaches to grammar; Language, embodiment and cognition; Extensions and applications of cognitive linguistics.

A French-English dictionary with French-Canadian terms and essential French vocabulary.

Diccionario Bilingüe de Metáforas y Metonimias Científico-Técnicas presents the extensive range of metaphoric and metonymic terms and expressions that are commonly used within the fields of science, engineering, architecture and sports science. Compiled by a team of linguists working across a range of technical schools within the Universidad Politécnica de Madrid, this practical dictionary fills a gap in the field of technical language and will be an indispensable reference for students within the fields of science, engineering or sports science seeking to work internationally and for translators and interpreters working in these specialist fields.

Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.