Developments in Marketing Science, Volume XXIII
Title | Developments in Marketing Science, Volume XXIII PDF eBook |
Author | Academy of Marketing Science. Conference |
Publisher | |
Pages | 490 |
Release | 2000 |
Genre | Marketing |
ISBN | 9780931268229 |
Developments in Marketing Science
Title | Developments in Marketing Science PDF eBook |
Author | Academy of Marketing Science |
Publisher | |
Pages | 368 |
Release | 1978 |
Genre | Marketing |
ISBN |
Developments in Marketing Science, Volume XIII
Title | Developments in Marketing Science, Volume XIII PDF eBook |
Author | B. J. Dunlap |
Publisher | |
Pages | 548 |
Release | 1990 |
Genre | Marketing |
ISBN | 9780931268120 |
New Meanings for Marketing in a New Millennium
Title | New Meanings for Marketing in a New Millennium PDF eBook |
Author | Melissa Moore |
Publisher | Springer |
Pages | 331 |
Release | 2014-11-10 |
Genre | Business & Economics |
ISBN | 3319119273 |
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
Welcome to The New Normal: Life After The Chaos
Title | Welcome to The New Normal: Life After The Chaos PDF eBook |
Author | Vincent Jeseo |
Publisher | Springer Nature |
Pages | 270 |
Release | 2024-01-03 |
Genre | Business & Economics |
ISBN | 3031490398 |
Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
Developments in Marketing Science, Volume II
Title | Developments in Marketing Science, Volume II PDF eBook |
Author | Academy of Marketing Science |
Publisher | |
Pages | 393 |
Release | 1979 |
Genre | Marketing |
ISBN | 9780931268014 |
Revolution in Marketing: Market Driving Changes
Title | Revolution in Marketing: Market Driving Changes PDF eBook |
Author | Harlan E. Spotts |
Publisher | Springer |
Pages | 308 |
Release | 2014-10-23 |
Genre | Business & Economics |
ISBN | 3319117610 |
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2006 Academy of Marketing Science (AMS) Annual Conference held in San Antonio, Texas, entitled Revolution in Marketing: Market Driving Changes.