This comprehensive textbook/reference provides an in-depth overview of the key aspects of transportation analysis, with an emphasis on modeling real transportation systems and executing the models. Topics and features: presents comprehensive review questions at the end of each chapter, together with detailed case studies, useful links, references and suggestions for further reading; supplies a variety of teaching support materials at the book’s webpage on Springer.com, including a complete set of lecture slides; examines the classification of models used for multimodal transportation systems, and reviews the models and evaluation methods used in transportation planning; explains traffic assignment to road networks, and describes computer simulation integration platforms and their use in the transportation systems sector; provides an overview of transportation simulation tools, and discusses the critical issues in the design, development and use of the simulation models.

The new multimedia standards (for example, MPEG-21) facilitate the seamless integration of multiple modalities into interoperable multimedia frameworks, transforming the way people work and interact with multimedia data. These key technologies and multimedia solutions interact and collaborate with each other in increasingly effective ways, contributing to the multimedia revolution and having a significant impact across a wide spectrum of consumer, business, healthcare, education and governmental domains. This book aims to provide a complete coverage of the areas outlined and to bring together the researchers from academic and industry as well as practitioners to share ideas, challenges and solutions relating to the multifaceted aspects of this field.

In the challenging digital economy, bridging the gap between the external stakeholder and business entities through effective applications of technology carries more importance than ever before. By building a strong online presence and maintaining a long-lasting relationship with valuable customers through high-quality customer experience, companies continue to thrive during this digital age. The Handbook of Research on Technology Applications for Effective Customer Engagement is a pivotal reference source that provides vital research on the utilization of the best research practices for consumer satisfaction and loyalty. While highlighting topics such as target marketing, consumer behavior, and brand equity, this publication explores the applications of modern technology in marketing as well as recent business activities of international companies. This book is ideally designed for business professionals, practitioners, marketers, advertisers, brand managers, retailers, managers, academics, researchers, and graduate-level students.

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