This book applies a systematic commu­nication theory to the 30-plus years of development experience in India. Never before has development been treated from a communication perspec­tive. This perspective demonstrates that the role of communication in develop­ment is not limited to the technology of satellites or to the economics of mass media; it is a way of thinking about the interaction among all agents involved. The empirical data describe patterns of social realities, actions, and commu­nication networks among planners, con­tact agents, and the masses in two Indian communities. The result is an analytical review of development theories and practice in India. This study is practical as well as theo­retical. The authors show how the the­ory of the "coordinated management of meaning" applies to large-scale social interactions. They also offer specific rec­ommendations for Indian development planners.

This completely revised edition builds on the framework provided by the earlier text. It traces the history of development communication, presents and critiques diverse approaches and their proponents, and provides ideas and models for development communication in the new century.

Through a regional focus on Bihar between the 1760s and 1880s, ‘Communication and Colonialism in Eastern India’ reveals the shifting and contradictory nature of the colonial state’s policies and discourses on communication. The volume explores the changing relationship between trade, transport and mobility in India, as evident in the trading and mercantile networks operating at various scales of the economy. Of crucial importance to this study are the ways in which knowledge about roads and routes was collected through practices of travel, tours, surveys, and map-making, all of which benefited the state in its attempts to structure a regime that would regulate ‘undesirable’ forms of mobility.

A fine introduction to the mass communication in india dealing with all major sub-areas like newspapers, television , radio, cinema, advertising and public relations etc.

"Mody ties together much of the book with the currently compelling concept of globalization. For scholars it provides a wealth of current references and sketches a historical overview that is mostly absent in other volumes that attempt a summary like this one." —COMMUNICATION RESEARCH TRENDS International and Development Communication: A 21st Century Perspective examines the exciting field of international and development communication and illustrates how this field of study is composed and how it has grown. Derived from the successful Handbook of International and Intercultural Communication, Second Edition, this book opens with an updated and expanded introduction by Bella Mody, showcasing the effects of globalization, and contains those chapters from the Handbook that deal with international and development communication. International and Development Communication provides a historical perspective and a contemporary analysis of the field of international communication and its application to development communication. The book examines how communication media and telecommunications are considered central to globalization and to national development, and discusses globalization in history, the role of media, changes in structural biases of media and telecommunication institutions, national forces of capitalism, and biases in international and development communication messages. provides a historical perspective and a contemporary analysis of the field of international communication and its application to development communication. The book examines how communication media and telecommunications are considered central to globalization and to national development, and discusses globalization in history, the role of media, changes in structural biases of media and telecommunication institutions, national forces of capitalism, and biases in international and development communication messages. The book, divided into two parts, revolves around media institutions and the conditions under which they have been used by the state and private capital. Part One covers international communication and presents the thinking of several well-known authors from areas such as South Asia, East Asia, Europe, and North America. Part Two focuses on development communication applications by various active researchers and professors, drawn from Latin America, South Asia, and North America. With contributions from experts in the field, each part of the book begins with a chapter on theories and closes with one on issues. Chapters within each part examine the distinct and broadly recognized topics of research within each area, such as media corporations in the age of globalization, transnational advertising, the global-local dialectic and polysemic effects, development communication campaigns, communication technology and development, and international development communication.

This book takes a fresh look at development communication in the Indian context. Charting its international history and discussing the Millennium Development Goals (MDGs) that evolved as part of the phenomenon of globalization, it links the history of India's development with development communication and discusses the role of media in disseminating information to the public. Development Communication in Practice: India and the Millennium Development Goals analyzes seven Indian newspapers for a period of seven months and evaluates the extent to which development issues are addressed in them. T.