In between DeSoto's introduction in 1928 and its demise in 1961 would come 32 years of wonderful styling, bright colors, and power to spare. DeSotos were billed as "a lot of car for the money" and sales proved it. DeSoto was purely an American effort. One look at the graceful flying lady mascot on the hood of a DeSoto S-11 is all it takes to see that it was a different era - a time in American automotive history that is forever gone. Revisit this era in a concise history of this magnificent marque - illustrated with colorful pictures, period advertising, artist renderings and contemporary black and white factory photos that show the fine details of these beautiful cars.

Through words and pictures from Breer's own photography collection, The Birth of Chrysler Corporation and Its Engineering Legacy offers a nostalgic look at the industry's early days and provides us with insight into the men that were instrumental to Chrysler Corporation's engineering success. After reading this account of the stellar careers of Zeder, Skelton, and Breer, and the many engineering accomplishments for which they were responsible, automotive engineers will appreciate the great legacy given to them by these men. A book of interest to all automotive historians, design engineers, car enthusiasts, and anyone wishing to learn more about the automobile industry in its early years. Chapters cover: Carl Breer: The Early Years With Zeder and Skelton at Studebaker, 1916-1918 We Create Chrysler Corporation Reminiscences of Early Product Developments at Chrysler Corporation Birth of the Airflow Car Railroad Ride Research Along Airflow Principles The Chrysler Engineering Team and the War Effort Death of Walter Chrysler and a New Regime. Reviews