Are you a: Web Designer tasked with print projects,Self-Taught Designer with knowledge gaps,Print Buyer,Business Owner who works with printers,Design Student with clients,Working Pro who needs up-to-date information?...This book is for all of you! After reading this book you will:¿ Know which printing method is most cost effective. ¿ Handle a press-check like a pro!¿ Know when to opt for gang run printing and when not to. ¿ Speak the printer's language to get better results.¿ Know how to proof¿ Understand how your decisions affect the environment¿ Spec the right paperPrinted on 7 different papers!84 Photographs116 Illustrations and ChartsThis is the first book written by a designer for designers in designer-speak! This is not a book about print production. This book addresses the decisions you make while designing that affect printing quality and price. Save time, money and reduce stress, buy this book, the epitome of design education!How to Design:LogosBusiness CardsDirect MailHow to Design for:Digital printing,Large FormatSpecialty TechniquesHow to:Spec paperWork with printers Handle a presscheck and much more!

The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.

A highly visual guide to designing for print media, from project inception to final production Packed with hundreds of informative, illustrated examples, Designing for Print demonstrates methods and techniques for creating top-quality print media projects. Carefully chosen real-world design exercises and problem-solving projects offer hands-on practice to help readers achieve strong designs. This easy-to-use guide presents software tricks and tips, along with discussions on scanning, output, and other issues related to digital design for print and electronic media. Up-to-date coverage includes useful skills for getting the most out of the latest technologies. Dozens of sidebars and step-by-step descriptions walk readers through the design process in the same order actual projects are implemented: Planning design Designing with type Designing with photographs Advanced typography Preparing images Illustrating effectively Putting it all together Designing for Print gives a peerless introduction to designing all types of print projects.

This illustrious guide to modern print design is, first and foremost, an art book, but serious designers will find it to be a useful reference as well. The editors of this collection provide a straightforward account of the development of the most influential print styles in high fashion around the world today. Advice, instruction, and hundreds of vibrant examples will inspire designers with an open mind. Serigraphy and its various manifestations, digital printing, a wide range of embroidery combinations, and thermotransference are just some of the proven, popular print techniques described in detail. If you're just getting started, find tips on purchasing the right equipment and keeping a print design notebook. Use the glossary of nearly 40 different fabric types to your advantage. A substantive selection of motifs and patterns, such as sports themes, geometric designs, and fairy tale prints, should ignite any fashionista's imagination.

The Basics Design series is designed to provide graphic arts students with a theoretical and practical exploration of fundamental topics, including layout, format, typography, colour and image. Packed with examples from students and professionals and fully illustrated with clear diagrams and inspiring imagery, they offer an essential exploration of the subject. The second edition of the sixth book in the series, Print and Finish is a guide to the printing and finishing techniques employed by graphic design studios all over the world. A thorough understanding of these techniques will equip the designer with the ability to harness the creative potential of these processes and add creative elements to a design in order to increase its impact and functionality. Showcasing seven different paper and ink stocks and finishes, the book is an invaluable reference tool. With new contributions and activities, the second edition builds on the success of the first, and is an absolute must-have for all design students.

A collection featuring one of the most innovative and controversial of contemporary graphic designers, Carson's career is documented with emphasis on his desire to forge a new aesthetic.

Graphic Design and Print Production Fundamentals was created by the Graphic Communications Open TextbookCollective Design itself is only the first step. It is important when conceiving of a new design that the entire workflow through toproduction is taken into consideration. And while most modern graphic design is created on computers, using designsoftware such as the Adobe suite of products, the ideas and concepts don't stay on the computer. To create in-storesignage, forinstance, the ideas need to be completed in the computersoftware, then progress to an imaging (traditionallyreferred to as printing) process. This is a very wide-reaching and varied group of disciplines. By inviting a group ofselect experts to author the chapters of this textbook, our goal is to specifically focus on different aspects of the designprocess, from creation to production