An enlightening read for anyone embarking on, or developing a career in, design.

This second edition of the best-selling, comprehensive handbook The Essential Guide to Business for Artists and Designers will appeal to a wide range of artists, makers, designers, and photographers looking to set up and establish an arts practice or design business within the visual arts and creative industries. With fully revised content, three new chapters, and profiles of contemporary artists and designers from around the world, this guide leads the reader through the most important aspects of setting up and growing a profitable enterprise. Providing the vital knowledge and tools to develop a vision and achieve business growth, topics include: - Building networks and successful negotiation tactics - Promoting an engaging social media presence - Business planning and money management - Overview of legal, tax and intellectual property issues - Setting up a website and trading online - Exploiting innovation and future trends As well as specially tailored enterprise exercises and useful diagrams, this latest edition features apt quotations and indispensable resources including an extensive glossary and a list of key professional bodies and organisations based in the UK, USA, Canada, Australia and South America. This handbook is printed in a dyslexic-friendly font and includes new illustrated mind maps and colour pictures throughout.

How are the rise of design and neoliberalism connected? How does design change the way we operate as economic beings? What is the economic significance of design? Historically, design has been promoted for its for its capacity to add value to products and services. In contemporary capitalism, however, it assumes a more central and more complex role. Design today is both influenced by, and actively shapes, our economic systems. This ground-breaking book shines a spotlight on how design has become embedded in political economies. It reveals the multiple ways in which design has emerged as a vital feature of neoliberal economic systems, from urban strategies to commercial processes to government policy-making. Drawing on a range of global examples, Guy Julier: explains the economic processes of design explores the relationship between design and intellectual property discusses the role of design in the public sector highlights the impact of design in informal and alternative economies brings theory to life with case studies on home improvements, fast fashion, shopping centres and more. Economies of Design provides a thought-provoking new way of understanding and talking about the meanings of design in contemporary capitalism. It is an essential companion for students of design and the creative industries across the arts, humanities and social sciences.

Denim Dudes is a street style book with a difference. As well as featuring key players in the global denim business, such as Jason Denham (Denham), François Girbaud, (Marithé + François Girbaud), Adriano Goldschmied (Diesel, 7 For All Mankind) and Kenichi and Kenji Shiotani (Warehouse Japan), it also explores the very best and latest denim styling on the street, from bikers to vintage dealers and store owners. Exclusive photography for the book was shot in Paris, Tokyo, London, New York, LA, Milan, San Francisco, Amsterdam, Stockholm, Barcelona, Melbourne, Gothenburg, and Sydney. This inspirational title will appeal not just to designers and fashion professionals but to a public increasingly obsessed with the world of denim. It offers unrivalled insight into the stylish and sometimes eccentric "dudes" involved in this fascinating and diverse industry.

Attempts to explain how new ways of classifying digital data will impact society.

A follow-up to two highly successful monographs on the work of one of the most important designers of his generation, showcasing projects completed since the mid-1990s. Neville Brody defined the look of the 1980s music scene as art director of The Face. Since then, Brody consistently proved that he is one of most innovative and shape-shifting graphic designers of the era. While his second monograph was published in 1994, over the last almost three decades Brody has produced a new body of editorial, typographic, information, and interface design of unparalleled boldness and sophistication for global clients that include Samsung, Shiseido, Coca-Cola, the UK’s Channel 4, and Dom Perignon. The Graphic Language of Neville Brody 3 brings this work together in thematic sections that address the key fields of his vibrant design projects, including typographic experimentation, information graphics, cultural subversion, and design systems. Richly illustrated, each project is explored in detail, revealing the work that defined Brody’s recent career across six chapters, from major brands to magazine editorials and features, showing how his design language has evolved since the 1990s. Creating a new generation of fans, this volume shares Brody’s design genius at a time when the originality of work from the 1980s and 1990s across many creative disciplines is finding a new audience. This inspirational volume is essential reading for anyone interested in the evolution of graphic design over the past three decades.