Effective design and manufacturing, both of which are necessary to produce high-quality products, are closely related. However, effective design is a prerequisite for effective manufacturing. This new book explores the status of engineering design practice, education, and research in the United States and recommends ways to improve design to increase U.S. industry's competitiveness in world markets.

Most companies today have innovation envy. Many make genuine efforts to be innovative: they spend on R & D, bring in creative designers, hire innovation consultants; but they still get disappointing results. Roger Martin argues that to innovate and win, companies need 'design thinking'.

Until now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don't push new technologies; they push new meanings. It's about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo's Wii or Apple's iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight. But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrough products and services, we must look beyond customers and users to those he calls "interpreters" - the experts who deeply understand and shape the markets they work in. Design-Driven Innovation offers a provocative new view of innovation thinking and practice.

Much valued by design professionals, controversially discussed in the media, regularly misunderstood by the public and systematically regulated by public procurement; in recent years, architecture competitions have become projection screens for various and often incommensurable desires and hopes. Almost all texts on architectural competition engage it for particular reasons, whether these be for celebration of the procedure, or dismissal. Moving on from such polarised views, Architecture Competition is a revelatory study on what really happens when competitions take place. But the story is not just about architecture and design; it is about the whole construction process, from the definition of the spatial programme, to judgement and selection of projects and the realization of the building. This book explores the competition in the building process as it takes place, but also before and after its execution. It demonstrates that competitions are not just one step of many to be taken, but that competitive design procedures shape the entire process. Along the way the book exposes, among others, one of the key evolutions of design competitions – that competition procedures need to be regulated in order to respond to public awarding rules and need to integrate an increasing amount of given standards regarding, for example, efficiency, fire safety and thermal comfort. These notions force competing architects to respond to inflexible and overloaded competition programmes instead of focusing on genuinely crafting an architectural project. If the architecture competition wants to be more highly valued as a design tool, it should pay attention to the iterative nature of design and to the fact that perspectives on the problem often change in process.

What meanings do buildings and places convey to the people who use and visit them? Too often, design competitions and signature architecture result in costly eyesores that do not work. How can sponsors and clients get more meaningful results? In answer to these questions, Dr Nasar, supported by riveting studies of competitions and Peter Eisenman's competition-winning design for the Wexner Center at the Ohio State University, suggests the use of pre-jury evaluation (PJE). He shows the potential value of this approach as well as visual quality programming for many kinds of environmental design for which the client wants to convey certain desirable meanings. The studies, from those specific to the Wexner Center to those covering the scope of history, point to an alternative method for shaping the visual form of buildings, places and cities.

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.