This title was first published in 2002: Retailers who ignore the demographics of their customers do so at their peril. Examining the role of age and gender in the behavior and patterns of shoppers, this book looks at all shoppers as members of distinct demographic groups, each of which marches to the beat of its own drum. We can say a lot about people and their shopping behavior simply by examining their demographic group membership. For example, we can say that middle-aged shoppers have less time available for shopping, but more money. Such ideas provide valuable information about how to sell to them. Demographic targeting is the key to success when it comes to modern retailing. This book takes a look at shopping from the perspective of demography and considers the demographic group to be a crucial concept for understanding the modern shopper.

The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants Explains core PPC concepts, industry trends, and the mechanics that make a campaign work Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method.

Dramatic changes in political institutions and behavior over the past three decades have underscored the dynamic nature of American politics, confronting political scientists with a new and pressing intellectual agenda. The pioneering work of early postwar scholars, while laying a firm empirical foundation for contemporary scholarship, failed to consider how American politics might change or recognize the forces that would make fundamental change inevitable. In reassessing the static interpretations fostered by these classic studies, political scientists are now examining the underlying dynamics that generate transformational change. Transforming American Politics is a series that brings together texts addressing four closely related aspects of change. A first concern is documenting and explaining recent changes in American politics—in institutions, processes, behavior, and policymaking. A second is reinterpreting classic studies and theories to provide a more accurate perspective on postwar politics. The series looks at historical change to identify recurring patterns of political transformation within and across the distinctive eras of American politics. Last and perhaps most important, the series presents new theories and interpretations that explain the dynamic processes at work and thus clarify the direction of contemporary politics. All of the books focus on the central theme of transformation—transformation in both the conduct of American politics and in the way we study and understand its many aspects.

Is your ultimate goal to have more customers come to your website? You can increase your website traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your website and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your website, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your website. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we interviewed some of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

If you’re an entrepreneur, business owner, or sales professional, Gravitational Marketing offers a simple method for attracting customers without the hassle of traditional manual sales labor. If you want to sell more and work less, this book exposes the principles of easily and effortlessly attracting customers without cold calling, prospecting, or begging for business. With Gravitational Marketing, you can finally stop chasing customers and let them come to you.

Facebook Ads & Facebook Marketing MASTERY is a comprehensive guide that explores the world of Facebook advertising and marketing. This book covers everything from understanding the basics of Facebook Ads to creating effective ad strategies and mastering ad targeting. It provides valuable insights on creating compelling ad content, utilizing Facebook Pixel and conversion tracking, and analyzing and optimizing ad performance. Additionally, it delves into scaling Facebook ad campaigns, implementing retargeting strategies, and ensuring compliance with Facebook ad policies. The book also highlights the importance of leveraging Facebook Insights for optimization and data-driven decision making. Whether you are a beginner or an experienced marketer, this book equips you with the knowledge and skills needed to succeed in advertising and marketing on Facebook.

This second edition of Development Economics: Theory and Practice continues to provide students and practitioners with the perspectives and tools they need to think analytically and critically about the current major economic development issues in the world. Alain de Janvry and Elisabeth Sadoulet identify seven key dimensions of development—growth, poverty, vulnerability, inequality, basic needs, sustainability, and quality of life—and use them to structure the contents of the text. The book gives a historical perspective on the evolution of thought in development. It uses theory and empirical analysis to present readers with a full picture of how development works, how its successes and failures can be assessed, and how alternatives can be introduced. The authors demonstrate how diagnostics, design of programs and policies, and impact evaluation can be used to seek new solutions to the suffering and violence caused by development failures. In the second edition, more attention has been given to ongoing developments, such as: pursuit of the Sustainable Development Goals continuously rising global and national inequality health as a domestic and international public good cash transfers for social protection carbon trading for sustainability This text is fully engaged with the most cutting-edge research in the field and equips readers with analytical tools for impact evaluation of development programs and policies, illustrated with numerous examples. It is underpinned throughout by a wealth of student-friendly features, including case studies, quantitative problem sets, end-of-chapter questions, and extensive references. The companion website contains Excel and Stata exercises for students alongside materials for instructors. This unique text is ideal for those taking courses in development economics, economic growth, and development policy, and will provide an excellent foundation for those wishing to pursue careers in development.