Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people 'migrated' to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors? It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand's online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.

Much like the annual spectacle of millions of wildebeest and zebras migrating from the parched savannahs, humankind too witnessed an even greater migration over the last two decades where 4.5 billion people ‘migrated’ to the internet. Over the last few years, this migration has led to a phenomenal growth of digital marketing. While digital as a medium has evolved tremendously, brands are still looking at how they can decode the digital jungle. This book juxtaposes modern marketing concepts with the wilderness. It explores the impending questions of every brand campaign - Why?". Why does your product or service even exist? Why should anyone buy it? Why should they choose you over your competitors? It is also packed with case studies and infallible insights on the art of storytelling on new platforms, leveraging a brand’s online assets to enhance customer experience and identifying proven strategies to boost online sales. Right from establishing your brand to going that extra mile to convert the leads into loyal customers, and driving ROI, Decoding the Digital Jungle takes the readers on a safari of marketing concepts transitioning from the traditional to the digital age.

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

In the rapidly evolving landscape of Industry 4.0, integrating digital technologies into supply chain management (SCM) presents opportunities and challenges. While Industry 4.0 promises increased efficiency, productivity, and competitiveness, its impact on sustainability within SCM remains a pressing concern. Existing literature often needs to look more into the holistic integration of Industry 4.0 technologies with sustainable practices in SCM, leaving a critical gap in understanding and implementation. This gap not only inhibits the realization of sustainable performance but also hinders firms from aligning with global sustainability agendas such as the United Nations Sustainable Development Goals (UNSDG) 2030. Digital Transformation for Improved Industry and Supply Chain Performance offers a comprehensive solution by examining the integration of Industry 4.0 technology and SCM sustainability. It addresses the urgent need for firms to undergo digital transformation to achieve sustainable performance. It provides insights into how Industry 4.0 technologies can be strategically leveraged to promote sustainability in SCM operations. Through in-depth analysis of critical topics such as cybersecurity, resilience, circular economy practices, and ethical considerations, this book equips readers with the knowledge and tools necessary to navigate the complexities of Industry 4.0-enabled SCM sustainability.

Examines "the most [common] behavioral issues that cats face"--

The official handbook for B-school culture and customs, The MBA Jungle B-School Survival Guide is filled with insights on the MBA experience. It also offers practical advice with a flair and sophistication that will appeal to current and would-be MBA students. Far from your same-old sawdust-dry business-school guide, The MBA Jungle B-School Survival Guide is smart and witty, yet still manages to take business seriously. It covers a full array of topics-from determining if an MBA track is appropriate for you, to decoding curriculum needs, to parlaying classroom relationships and knowledge into job offers. It also outlines the intangibles-such as status and confidence-one can assemble by knowing B-school protocol. Drawing from interviews and focus groups with professors, recruiters, and CEOs, this is a one-stop guide for getting the most out of your MBA and getting ahead in the business world.