Embark on a captivating journey into Indian business management with 'Decoding Success: Indian Business Management Case Studies' by Dr. Girish Kelkar. This distinguished scholar presents 30 enlightening case studies, delving into the dynamic world of business in India. Enhanced by IICMR College faculty, this compilation goes beyond mere studies, offering a profound exploration of decision-making complexities in the Indian business environment. Rooted in real-world scenarios, each case study bridges theory and application, providing strategic perspectives crucial for understanding Indian business nuances. Whether you're a student or a seasoned professional, this book is an invaluable resource for gaining practical wisdom applicable to today's dynamic business landscape.

Embark on a captivating journey into Indian business management with 'Decoding Success: Indian Business Management Case Studies' by Dr. Girish Kelkar. This distinguished scholar presents 30 enlightening case studies, delving into the dynamic world of business in India. Enhanced by IICMR College faculty, this compilation goes beyond mere studies, offering a profound exploration of decision-making complexities in the Indian business environment. Rooted in real-world scenarios, each case study bridges theory and application, providing strategic perspectives crucial for understanding Indian business nuances. Whether you're a student or a seasoned professional, this book is an invaluable resource for gaining practical wisdom applicable to today's dynamic business landscape.

Mature businesses across all advanced countries are struggling to find new markets. Indian market has been estimated huge in size, approximately $1.2 trillion in purchasing power parity for the households earning an annual income of less than $4,000. This comes to almost 880 million of Indian population of which 22 percent is urban India and 78 percent rural India. Referred to as bottom of the pyramid/low income/subsistence markets, while these markets offer immense business opportunities they also pose challenges. The needs of this segment have to be addressed by the corporate world but it might need a new approach with new business frameworks for implementation. The companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models. Decoding Customer Value at the Bottom of the Pyramid: An Urban India Perspective answers these questions through a practical, rigorous and research oriented way. This book is a must read for business executives across the globe with an interest in the low income customers in India.

This book is a collection of award winning case studies, presented for an all India competition conducted by Dalmia Research Programme, IIT, Delhi. The case studies, coupled with theoretical inputs, relate to the real organizational situation faced by managers. The cases have been classified into the areas of strategic management, financial management and operation/organization management. The analysis of cases Offers a significant value addition to the readers.

Those entrenched in academia often have daunting processes of formulating research questions, data collection, analysis, and scholarly paper composition. Artificial intelligence (AI) emerges as an invaluable ally, simplifying these processes and elevating the quality of scholarly output. Where the pursuit of knowledge meets the cutting edge of technology, Utilizing AI Tools in Academic Research Writing unfolds a transformative journey through the symbiotic relationship between AI and academic inquiry. It offers practical insights into the myriad ways AI can revolutionize academic pursuits. This book extends beyond theoretical discussions, delving into practical dimensions of AI integration, demonstrating how it facilitates topic identification, refines research design, empowers data analysis, and enriches literature reviews. Readers will explore AI's indispensable role in precise hypothesis development, enhancing the very foundation of academic inquiry. The book introduces AI-powered tools that streamline writing and editing, ensuring research papers meet the highest standards of clarity and correctness. Ethical considerations in AI-integrated research take center stage, emphasizing responsible and transparent practices. This book is ideal for doctoral candidates, master's students, undergraduates, or seasoned faculty members.

How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.

Higher education is constantly changing and advancing, and the integration of technology and its transformative potential remains elusive for many universities globally. While other industries have surged forward with digitization, higher education has been slow to completely embrace technology-driven outcomes. Reshaping Entrepreneurial Education Within an Industry 4.0 Context sheds light on the barriers preventing widespread technological adoption and the profound changes that Industry 4.0 brings to education. As the fourth industrial revolution, Industry 4.0, continues to unfold, this book delves into how this phenomenon is reshaping the field of education. This book presents a comprehensive analysis of how digital technology and capabilities are becoming integral to building more flexible and adaptive tertiary education systems in regions like Latin America and the Caribbean. It also highlights the challenges faced by online learning and the urgent need for a fundamental rethinking of higher education to ensure equal access to quality education. This publication addresses a diverse audience, making it an essential resource for students, academicians, and higher education administrators seeking an in-depth understanding of Reshaping Entrepreneurial Education Within an Industry 4.0 Context. For practitioners, it provides valuable insights to enrich their work in the realm of higher education. The book covers a broad spectrum of key themes, including the impact of the 4th industrial revolution on entrepreneurial education, the transformative power of online learning in global universities, and the hurdles faced in adopting digital education. Additionally, the experts behind this research delve into how information and communication technologies (ICTs) are influencing educational policies and teaching methods worldwide, as well as the role of metaverse technologies in designing curricula for entrepreneurial education.