The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180 illustrations.

Decoding Ad Culture: Television Commercials and Broadcast Regulations in Bangladesh critically examines the pervasive influence of Western multinational companies in South Asia, focusing on Bangladesh. Harisur Rahman argues that these corporations exploit cultural differences to execute deceptive advertising in developing countries, a practice curtailed in more regulated developed nations. This book reveals a symbiotic relationship between local and multinational companies, media production houses, and television channels, which, Rahman posits, facilitates this exploitation. Adopting a qualitative methodology, this study delves into social backgrounds, cultural capital, and consumption habits in Bangladesh and utilizes multimodal critical discourse analysis and rhetorical analysis to evaluate television commercials (TVCs). These analyses reveal the propagation of racism, sexism, classism, and patriarchal values through this form, along with a disregard for ethical standards and social responsibilities. Highlighting the disillusionment among Bangladeshi audiences towards advertisers' unmet promises, Rahman contrasts TVC regulations in developing and developed countries. The book concludes with policy recommendations to foster ethical advertising practices against mindless propaganda in Bangladesh, underscoring the need for equity, equality, and inclusivity in advertising standards.

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.

Decoded is a book like no other: a collection of lyrics and their meanings that together tell the story of a culture, an art form, a moment in history, and one of the most provocative and successful artists of our time. Praise for Decoded “Compelling . . . provocative, evocative . . . Part autobiography, part lavishly illustrated commentary on the author’s own work, Decoded gives the reader a harrowing portrait of the rough worlds Jay-Z navigated in his youth, while at the same time deconstructing his lyrics.”—Michiko Kakutani, The New York Times “One of a handful of books that just about any hip hop fan should own.”—The New Yorker “Elegantly designed, incisively written . . . an impressive leap by a man who has never been known for small steps.”—Los Angeles Times “A riveting exploration of Jay-Z’s journey . . . So thoroughly engrossing, it reads like a good piece of cultural journalism.”—The Boston Globe “Shawn Carter’s most honest airing of the experiences he drew on to create the mythic figure of Jay-Z . . . The scenes he recounts along the way are fascinating.”—Entertainment Weekly “Hip-hop’s renaissance man drops a classic. . . . Heartfelt, passionate and slick.”—Kirkus Reviews (starred review)

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.

Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

The ultimate source text of Enochian Magic never before available in book form • Contains the actual and complete Tables of Enoch given to Dr. John Dee by the Angels • Explains the difference between Dee’s Tables of Enoch and the apocryphal Book of Enoch • Includes directions for powerful magic rituals and meditations using these tables • Presents a reconstruction of the possible 49th missing Table of Enoch Originally considered a vital part of inspirational literature used by the early church, the Book of Enoch never made it into the cannon or accepted books of the Old Testament because of its strange and mysterious content about Enoch’s experiences in the higher realms, or heavens. The real Book of Enoch, which is a set of almost 100 mystical tables, was given again to humankind in the 1580s, when it was conveyed directly by angels to Dr. John Dee, a 16th-century mathematician, scientist, occultist, and the astrologer of Queen Elizabeth I. Called “the most important book ever given to man by God” by Dee’s angelic messengers, the Book (or Tables) of Enoch is said to hold all the secrets of heaven and earth and the physical and spiritual realms. Decoding the Enochian Secrets reproduces for the first time ever the exact and complete copy of these tables, which are housed in the British Library. The tables are written in the handwriting of Dr. Dee and Edward Kelly, Dee’s assistant and scryer. The tables also include the phonetic pronunciations, written by Dee in the margins, of all the magical Enochian Calls. Covering the history of this Book or Tables of Enoch, John DeSalvo explains the difference between these tables and the apocryphal Book of Enoch and examines how later magicians such as Aleister Crowley used them. Including Enochian Magic Meditations and rituals, Decoding the Enochian Secrets presents the source text to the most powerful form of magic known to mankind.