Collection of essays representing the analysis and policy proposals of a wide range of economists, and dealing with many contentious issues about the re-structuring strategies of Latin American debtor countries, their economic and political adjustments, and schemes for external financing. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique. Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews. Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

Collection of essays representing the analysis and policy proposals of a wide range of economists, and dealing with many contentious issues about the re-structuring strategies of Latin American debtor countries, their economic and political adjustments, and schemes for external financing. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique. Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates how to construct a discussion guide and how to devise good questions, and offers practical advice on how to conduct face-to-face interviews. Extensively updated throughout, this third edition includes three new chapters as well as expanded coverage of the analysis of visit data. It also discusses which industries and product categories are most (and least) suitable to the customer visit technique. The author also covers how the customer visit technique compares to other market research techniques such as focus groups.

Latin America in the World Economy considers the dual aspect of Latin American development: how external factors (phases of world capitalism since Columbus) interweave with internal factors (Latin American culture, politics, and social groups). Weaver skillfully demonstrates how domestic social conflicts and power relations have consistently capitalized on changes in the international economy while, conversely, engagement with the international economy has consistently constrained local struggles and patterns of change. Over half of Latin America in the World Economy focuses on the short twentieth century (after 1930), and the way that the book frames recent events and processes in broad historical and comparative terms is appropriate for courses on world history and comparative development as well as for more specialized courses on Latin America.

The first and definitive book of its kind, Joan Spero's The Politics of International Economic Relations has been fully updated to reflect the sweeping changes in the international arena. With the expertise of co-author Jeffrey Hart, the fifth edition strengthens the coverage of political and economic relations since the end of the Cold War, economic polarization in developing nations and the roots of economic decline in centrally planned economies. A new chapter on industrial policy and competitiveness debates further illustrates the changing dynamics of International Political Economy. Ideal as a supplement to the International Relations course or as the core text in International Political Economy, Spero and Hart's The Politics of International Economic Relations continues to give students the breadth and depth of scholarship needed to understand the politics of world economy.

A comprehensive balanced portrait of the factors affecting economic development in Latin America, first published in 2003.

* Provides a balanced, comprehensive account of contemporary trends in world, regional and nation-state government and politics * Captures the global changes, both theoretical and factual, of the past three decades - to give an unprecedented overview of political science and political affairs * Clearly and incisively written to meet the needs of students, lecturers and practitioners at all levels * Helpful bibliographies - of new and classic material and suggestions for further reading * Extensive index of Topics and People `Provides a comprehensive introduction to both the theoretical and practical issues of government and politics. It will be an essential purchase for libraries with in-depth collections in these areas.' - Reference Reviews `This up-to-date and well executed work provides a sound introduction to all aspects of political study.' - Choice `This is a work of immense scholarship and usefulness.' - Political Studies `In addition to copious citations to the research literature there are brief bibliographies listing major works "for further reading" at the conclusion of each article. This up-to-date and well-executed work provides a sound introduction to all aspects of political study.' - SUNY College at Purchase