De-Westernizing Visual Communication and Cultures
Title | De-Westernizing Visual Communication and Cultures PDF eBook |
Author | Guo-Ming Chen |
Publisher | |
Pages | 225 |
Release | 2020-03-31 |
Genre | |
ISBN | 9783848765775 |
This edited volume gives voice to pluralised avenues from visual communication and cultural studies regarding the Global South and beyond, including examples from China, India, Cambodia, Brazil, Mexico and numerous other countries. Defining visual communication and culture as an umbrella term that encompasses imagery studies, the moving image and non-verbal visual communication, the first three chapters of the book describe de-Westernisation discourse as a way to strengthen emic research and the Global South as both a geographical concept and, even more so, a category of diversity and pluralism. The subsequent regional case study-based chapters draw on various emic theories and methodologies and find a complex arrangement of visuality between sociocultural and sociopolitical practices and institutions. This book targets a wide range of scholars: academics with expertise in (regional) visual studies as well as researchers, students and practitioners working on the Global South and de-Westernisation.
Visual Communication Across Cultures
Title | Visual Communication Across Cultures PDF eBook |
Author | Linda Fu |
Publisher | |
Pages | 164 |
Release | 2000 |
Genre | Branding (Marketing) |
ISBN |
Internationalizing "International Communication"
Title | Internationalizing "International Communication" PDF eBook |
Author | Chin-Chuan Lee |
Publisher | University of Michigan Press |
Pages | 339 |
Release | 2015-01-06 |
Genre | Political Science |
ISBN | 0472900145 |
International communication as a field of inquiry is, in fact, not very “internationalized.” Rather, it has been taken as a conceptual extension or empirical application of U.S. communication, and much of the world outside the West has been socialized to adopt truncated versions of Pax Americana’s notion of international communication. At stake is the “subject position” of academic and cultural inquirers: Who gets to ask what kind of questions? It is important to note that the quest to establish universally valid “laws” of human society with little regard for cultural values and variations seems to be running out of steam. Many lines of intellectual development are reckoning with the important dimensions of empathetic understanding and subjective consciousness. In Internationalizing "International Communication," Lee and others argue that we must reject both America-writ-large views of the world and self-defeating mirror images that reject anything American or Western on the grounds of cultural incompatibility or even cultural superiority. The point of departure for internationalizing “international communication” must be precisely the opposite of parochialism – namely, a spirit of cosmopolitanism. Scholars worldwide have a moral responsibility to foster global visions and mutual understanding, which forms, metaphorically, symphonic harmony made of cacophonic sounds.
Visualizing Culture
Title | Visualizing Culture PDF eBook |
Author | Roxanne M. O'Connell |
Publisher | Peter Lang Incorporated, International Academic Publishers |
Pages | 0 |
Release | 2014 |
Genre | Aesthetics |
ISBN | 9781433122231 |
Based on Web design «best practices» and data collected from close to 2000 websites in more than 30 countries over a period of eight years, this book defines a methodology for identifying patterns - a «pattern language.»
De-Westernizing Communication Research
Title | De-Westernizing Communication Research PDF eBook |
Author | Georgette Wang |
Publisher | Routledge |
Pages | 291 |
Release | 2010-12-14 |
Genre | Language Arts & Disciplines |
ISBN | 113693538X |
The rise of postmodern theories and pluralist thinking has paved the way for multicultural approaches to communication studies and now is the time for decentralization, de-Westernization, and differentiation. This trend is reflected in the increasing number of communication journals with a national or regional focus. Alongside this proliferation of research output from outside of the mainstream West, there is a growing discontent with communication theories being “Westerncentric”. Compared with earlier works that questioned the need to distinguish between the Western and the non-Western, and to build “Asian” communication theories, there seems to be greater assertiveness and determination in searching for and developing theoretical frameworks and paradigms that take consideration of, and therefore are more relevant to, the cultural context in which research is accomplished. This path-breaking book moves beyond critiquing “Westerncentrism” in media and communication studies by examining where Eurocentrism has come from, how is it reflected in the study of media and communication, what the barriers and solutions to de-centralizing the production of theories are, and what is called for in order to establish Asian communication theories.
Decolonizing Communication Studies
Title | Decolonizing Communication Studies PDF eBook |
Author | Kehbuma Langmia |
Publisher | Cambridge Scholars Publishing |
Pages | 225 |
Release | 2022-03-18 |
Genre | Language Arts & Disciplines |
ISBN | 1527579549 |
This volume examines the effects of the decolonization of communication studies. It shows that the discipline has undergone a rapid paradigm shift since the launching of the Ferment in the Field special edition of the Journal of Communication, in which scholars were called upon to rethink the field because of the crisis it was facing.
Intercultural Marketing
Title | Intercultural Marketing PDF eBook |
Author | Ivana Beveridge |
Publisher | Routledge |
Pages | 230 |
Release | 2020-11-17 |
Genre | Business & Economics |
ISBN | 1000218074 |
With companies actively marketing products and services beyond their borders, marketers must understand culturally ingrained consumer behavior throughout the world. Focusing on psychological and social dimensions of these behaviors, this textbook brings together academic research and contemporary case studies from marketing practice. Built on a strong, cross-disciplinary theoretical foundation and extensive practice experience, this concisely written text is a practical guide to understanding the intricacies of cultural influence on consumption, and for the design and implementation of effective intercultural marketing strategies, focused on branding and promotion. The book uses representative, well-known corporate cases while also including dynamic examples from the sharing economy, blockchain, and emerging economy companies. Incorporating strategy, sociology, linguistics, cross-cultural communications, psychology, philosophy, religious studies, and economics, the book is particularly distinguished from the mainstream by introducing non-Western frameworks. Upper-level undergraduate and postgraduate students of marketing and international business will benefit from the book’s new concepts and novel methods, as well as clear objectives, examples, and discussion topics in each chapter. Instructors will appreciate the inclusion of a semester-long project for students, allowing them to wear the "practitioner’s hat" and including practice in a netnographic research method.