This book covers the fundamental concepts of data mining, to demonstrate the potential of gathering large sets of data, and analyzing these data sets to gain useful business understanding. The book is organized in three parts. Part I introduces concepts. Part II describes and demonstrates basic data mining algorithms. It also contains chapters on a number of different techniques often used in data mining. Part III focuses on business applications of data mining.

Data mining brings together techniques from machine learning, pattern recognition, statistics, databases, linguistics and visualization in order to extract information from large databases. Originally principally concerned with behavioural applications, such as the understanding of customer behaviour, its scope has now been widened with the introduction of Text Mining techniques. Areas now encompassed by data mining include military, market, and competitive intelligence applications, taxonomies and internet search techniques, and knowledge management applications.

Data science is proving to be one of the major trends of the second decade of the 21st century. Even though the term was coined by Peter Naur in the mid 1960s as ‘datalogy’, or the science of data, it is in the context of data analytics, and especially of big data, that data science has emerged as the new paradigm. Fuzzy and Crisp strategies are two of the most widespread approaches within the computational intelligence umbrella. This book presents 65 papers from the 3rd International Conference on Fuzzy Systems and Data Mining (FSDM 2017), held in Hualien, Taiwan, in November 2017. All papers were carefully reviewed by program committee members, who took into consideration the breadth and depth of the research topics that fall within the scope of FSDM. Offering a state-of-the-art overview of fuzzy systems and data mining, the publication will be of interest to all those whose work involves data science.

This book offers a thorough grounding in machine learning concepts combined with practical advice on applying machine learning tools and techniques in real-world data mining situations. Clearly written and effectively illustrated, this book is ideal for anyone involved at any level in the work of extracting usable knowledge from large collections of data. Complementing the book's instruction is fully functional machine learning software.

New to the second edition of this advanced text are several chapters on regression, including neural networks and deep learning.

Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to reveal hidden assumptions and needs, determine problems, discover data, determine costs, and explore the whole domain of the problem. This book articulately explains how to understand both the strategic and tactical aspects of any business problem, identify where the key leverage points are and determine where quantitative techniques of analysis -- such as data mining -- can yield most benefit. It addresses techniques for discovering how to turn colloquial expression and vague descriptions of a business problem first into qualitative models and then into well-defined quantitative models (using data mining) that can then be used to find a solution. The book completes the process by illustrating how these findings from data mining can be turned into strategic or tactical implementations. · Teaches how to discover, construct and refine models that are useful in business situations· Teaches how to design, discover and develop the data necessary for mining · Provides a practical approach to mining data for all business situations· Provides a comprehensive, easy-to-use, fully interactive methodology for building models and mining data· Provides pointers to supplemental online resources, including a downloadable version of the methodology and software tools.

Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.