Dalrymple's Sales Management
Title | Dalrymple's Sales Management PDF eBook |
Author | William L. Cron |
Publisher | Wiley Global Education |
Pages | 521 |
Release | 2015-02-12 |
Genre | Business & Economics |
ISBN | 1119110874 |
Dalrymple?s Sales Management arms sales managers with the tools to help their companies gain a competitive edge as well as acquire strategic advantages in their careers. With the tenth edition, they?ll find streamlined coverage for easier readability and retention. Numerous new cases have been added and several others have been significantly updated. The majority of case studies at the beginning of each chapter have been reworked. The authors also present new and expanded discussions on sales network, customer life time value, solutions selling, marketing-sales interaction, and marketing-sales shared responsibilities. This material will empower sales managers to build a sales force, manage strategic relationships, and motivate the sales team.
Dalrymple'S Sales Management, 9Th Ed
Title | Dalrymple'S Sales Management, 9Th Ed PDF eBook |
Author | William L. Cron |
Publisher | John Wiley & Sons |
Pages | 568 |
Release | 2008-06 |
Genre | |
ISBN | 9788126516858 |
Dalyrymple s Sales Management is known for its friendly, real-world and practical approach to the concept of sales management. It introduces readers to the issues, strategies and relationships that relate to the job of managing a sales force and helping them sell. With this new edition, Cron and DeCarlo also present a running case study throughout each chapter on Moreguard Insurance. The case study is used to show how key concepts are applied in the real world. Exercises are included with the case study to help readers begin to think critically about how to utilize the information discussed.· Introduction to Selling and Sales Management· Strategy and Sales Program Planning· Sales Opportunity Management· Account Relationship Management· Customer Interaction Management· Sales Force Organization· Recruiting and Selecting Personnel· Sales Training· Leadership· Ethical Leadership· Motivating Salespeople· Compensating Salespeople· Evaluating Performance
Sales Management
Title | Sales Management PDF eBook |
Author | Douglas J. Dalrymple |
Publisher | |
Pages | 710 |
Release | 1988-03-07 |
Genre | Business & Economics |
ISBN |
This introduction to the role and responsibilities of the sales manager includes 45 case studies. Intended for Junior/Senior level and MBA courses, the book focuses on the activities of first-line field sales managers. Provides the instructor and student with a combination of pedagogical/learning devices, including text, case studies, problems, experiential exercises, and sales management simulation. The new model on the sales management process in this edition helps students integrate material. Chapters on personal selling, ethics, and industrial selling are included. Text includes: key words, glossary, learning objectives, flow charts, illustrations, chapter summaries, and review sections.
Sales Force Management
Title | Sales Force Management PDF eBook |
Author | Joseph F. Hair, Jr. |
Publisher | John Wiley & Sons |
Pages | 544 |
Release | 2020-09-16 |
Genre | Business & Economics |
ISBN | 1119702836 |
The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.
Water Wave Mechanics For Engineers And Scientists
Title | Water Wave Mechanics For Engineers And Scientists PDF eBook |
Author | Robert G Dean |
Publisher | World Scientific Publishing Company |
Pages | 369 |
Release | 1991-01-23 |
Genre | Technology & Engineering |
ISBN | 9814365696 |
This book is intended as an introduction to classical water wave theory for the college senior or first year graduate student. The material is self-contained; almost all mathematical and engineering concepts are presented or derived in the text, thus making the book accessible to practicing engineers as well.The book commences with a review of fluid mechanics and basic vector concepts. The formulation and solution of the governing boundary value problem for small amplitude waves are developed and the kinematic and pressure fields for short and long waves are explored. The transformation of waves due to variations in depth and their interactions with structures are derived. Wavemaker theories and the statistics of ocean waves are reviewed. The application of the water particle motions and pressure fields are applied to the calculation of wave forces on small and large objects. Extension of the linear theory results to several nonlinear wave properties is presented. Each chapter concludes with a set of homework problems exercising and sometimes extending the material presented in the chapter. An appendix provides a description of nine experiments which can be performed, with little additional equipment, in most wave tank facilities.
Lexical Functional Grammar
Title | Lexical Functional Grammar PDF eBook |
Author | Mary Dalrymple |
Publisher | BRILL |
Pages | 498 |
Release | 2001-08-08 |
Genre | Language Arts & Disciplines |
ISBN | 184950010X |
Presents an overview and introduction to Lexical Functional Grammar (LFG), a theory of the content and representation of different aspects of linguistic structure and the relations that hold between them. This book also presents a theory of semantics and the syntax-semantics interface.
The End of Marketing
Title | The End of Marketing PDF eBook |
Author | Carlos Gil |
Publisher | Kogan Page Publishers |
Pages | 241 |
Release | 2019-10-03 |
Genre | Business & Economics |
ISBN | 0749497599 |
WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.