NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

DIVDIVIn the sequel to her bestselling Writing Down the Bones, Natalie Goldberg advises readers on how to capture the flashes of inspiration of a writer’s life, and turn this “thunder and lightning” into a polished final piece/divDIV /divDIVAny writer may find himself or herself with an abundance of raw material, but it takes patience and care to turn this material into finished stories, essays, poems, novels, and memoirs. Referencing her own experiences both as a writer and as a student of Zen, Natalie provides insight into the struggles and demands of turning ideas into concrete form. /divDIV /divDIVHer guidance addresses ways to overcome writer’s block, deal with the fear of criticism and rejection, get the most from working with an editor, and improve one’s writing by reading accomplished authors. She communicates this with her characteristic humor and compassion, and a deep respect for writing as an act of celebration./divDIV /divDIVThis ebook features an illustrated biography of Natalie Goldberg, including rare photos and never-before-seen documents from the author’s personal collection./div /div

Traces the life and career of the French novelist, describing his participation in the Spanish Civil War, command of a World War II resistance brigade, and his position as a government minister.

A reprint of the issue of Astounding Science Fiction that is widely considered to be the first great issue under the editorship of John W. Campbell, Jr. Astounding Science Fiction as edited by Campbell was the pre­mier magazine of the golden age of American science fiction. This special reprint edition ably demonstrates why the science fiction magazines of that era were so important to the develop­ment of modern science fiction into the popular and important literary form it is today. Unquestionably a classic issue, it begins with the cover story, "Black Destroyer," the first published work of A. E. van Vogt and also features "Trends" by Isaac Asimov, his first sale to Astounding. Significant as these debuts are, it is the overall strength of the issue that finally impresses. These are stories by some of the best-known writers in the field: Nat Schachner, "City of the Cosmic Rays"; Nelson S. Bond, "Lightship Ho!"; Ross Rocklynne, "The Moth"; C. L. Moore (one of the first women to achieve prominence in writing science fiction), "Greater than Gods"; as well as thought-provoking articles on nuclear energy, computers, and hemispheric migration. But this new edition is far more than just a fine reprint of an important issue. There is a commentary on Astounding by Stanley Schmidt (the current editor of Analog Science Fiction / Science Fact, the successor to Astounding)and memoirs of the stories and the magazine by Isaac Asimov, A. E. van Vogt, and Ross Rocklynne.

”Denis Johnson seems to be the abiding spirit of the novel, which achieves the incendiary strangeness of his prose . . . Bible offers us a remarkable vision of adolescence as not just a time of extreme exposure but one of visionary longing.” — THE NEW YORK TIMES After an adolescent prank leads to a stranger’s death, Alvis Maloney rambles westward. He lands in a small North Carolina town and falls in love—in love with his neighbor Molly, with a lonesome quarterback called Miles, with a whole community of enduring misfits and losers. But at the same time, another life takes shape in Maloney’s dreamlike visions: a horse named Forever, a princess with hypochondria, and an electric city that’s always just out of reach. As these two promises of home fight for their hold on Maloney, the story careens toward disaster, and in the end Maloney must choose between love and redemption. From the author Electric Literature called “one of the most interesting and exciting new novelists in years,” Michael Bible’s Empire of Light blooms with mystical imagination and a hopeful heart.

"The Ancient Hours […] packs a wallop" —New York Times Book Review "The Ancient Hours is brilliant.” —Bud Smith, author of Work "Bible is a fantastic writer." —Kevin Wilson, author of Nothing to See Here Harmony, North Carolina is a typical town—full of saints and sinners you can’t tell apart... Its history echoes with lynchings and shootings; mob violence and vigilante justice. But those are just whispers of a past lost to time. The summer of 2000 was different. Iggy in the Baptist church. Gasoline and a match. Twenty-five people dead. This, Harmony couldn’t forget. Told in a kaleidoscope of timelines and voices, Michael Bible examines every dimension of a tragic but all-too-American story in The Ancient Hours. The victims, witnesses, perpetrators, and condemned comingle and evolve as the passage of time works its way through their lives. What emerges is a fable of the American South in the highest tradition: soaring, tragic, and eternally striving for redemption.