Covering both classical modalities of echocardiography and newer techniques, Clinical Echocardiography of the Dog and Cat shows how to assess, diagnose, and treat canine and feline heart disease. A clinical approach demonstrates how these modalities may be used to acquire images, and then how you can recognize and identify patterns, relate them to different diseases, and manage patient care with those findings. The print book includes a companion website with 50 videos of cardiac ultrasound exams and procedures. Written by veterinary cardiology specialists and echocardiographers Eric de Madron, Valerie Chetboul, and Claudio Bussadori, this indispensable echocardiology resource is ideal for general practitioner veterinarians as well as specialists, including cardiologists and radiologists. - Dedicated coverage of canine and feline echocardiography emphasizes a more in-depth discussion of cardiac ultrasound, including the newest ones such as Tissue Doppler and speckle tracking imaging, and transesophageal and 3D echocardiography. - A practical, clinical approach shows how these echocardiographic modalities are not just research tools, but useful in diagnosing and staging heart disease in day-to-day practice. - Book plus website consolidates offers current information into a single cohesive source covering classical modalities and newer techniques, as well as updates relating to normal echocardiographic examinations and values. - 50 videos on the companion website demonstrate how to perform echocardiography procedures, illustrating points such as swirling volutes, color flow display of blood flows, dynamic collapses secondary to pericardial effusion, and tumors flicking in and out of the echocardiographic field. - A section on presurgical assessment helps you assess risk and prepare for catheter-based correction of cardiac defects — accurate measurements and proper device selection are key to a successful procedure. - Over 400 full-color illustrations and 42 summary tables help you achieve precise, high-quality imaging for accurate assessment, including photographs of cadaver animal specimens to clarify the relationship between actual tissues in health and disease and their images.

This complete catalog of all things canine is essential reading for dog lovers everywhere. From Beethoven to Toto, dogs have a special relationship with humans and are forever known as man’s best friend. The enduring loyalty and companionship of our four-legged friends is celebrated throughout The Dog Encyclopedia. Starting with their history, evolution, and anatomy, this beautiful book puts on a show of dogs in art and advertising, sport and service, and religion and culture. Famous dogs in fiction line up alongside heroic helpers. More than 400 dog breeds are introduced, from primitive dogs and working dogs to companion dogs and scent hounds. Each and every breed includes stunning photographs and fact-packed profiles detailing individual character, compatible owner traits, and breed-specific advice. If you’re bringing home a new pet, this guide comes crammed with top tips for a balanced diet, exercise, grooming, and training, as well as a health section on continuing care, identifying illness, and veterinary visits. This perfect pooch package is an indispensable owner's guide and an invaluable reference for budding dog whisperers.

A practical guide to identifying risks in veterinary patients and tailoring their care accordingly Pet-specific care refers to a practice philosophy that seeks to proactively provide veterinary care to animals throughout their lives, aiming to keep pets healthy and treat them effectively when disease occurs. Pet-Specific Care for the Veterinary Team offers a practical guide for putting the principles of pet-specific care into action. Using this approach, the veterinary team will identify risks to an individual animal, based on their particular circumstances, and respond to these risks with a program of prevention, early detection, and treatment to improve health outcomes in pets and the satisfaction of their owners. The book combines information on medicine and management, presenting specific guidelines for appropriate medical interventions and material on how to improve the financial health of a veterinary practice in the process. Comprehensive in scope, and with expert contributors from around the world, the book covers pet-specific care prospects, hereditary and non-hereditary considerations, customer service implications, hospital and hospital team roles, and practice management aspects of pet-specific care. It also reviews specific risk factors and explains how to use these factors to determine an action plan for veterinary care. This important book: Offers clinical guidance for accurately assessing risks for each patient Shows how to tailor veterinary care to address a patient’s specific risk factors Emphasizes prevention, early detection, and treatment Improves treatment outcomes and provides solutions to keep pets healthy and well Written for veterinarians, technicians and nurses, managers, and customer service representatives, Pet-Specific Care for the Veterinary Team offers a hands-on guide to taking a veterinary practice to the next level of care.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Writers, game designers, teachers, and students ~this is the book youve been waiting for! Written by storytellers for storytellers, this volume offers an entirely new approach to word finding. Browse the pages within to see what makes this book different:

Organized by functional neurologic system, the 3rd edition of this authoritative reference provides the most up-to-date information on neuroanatomy, neurophysiology, neuropathology, and clinical neurology as it applies to small animals, horses, and food animals. Accurate diagnosis is emphasized throughout with practical guidelines for performing neurologic examinations, interpreting examination results, and formulating effective treatment plans. In-depth disease descriptions, color images, and video clips reinforce important concepts and assist with diagnosis and treatment. Expert authors bring more than 50 years of experience in veterinary neuroanatomy and clinical neurology to this book - Dr. Alexander DeLahunta and Dr. Eric Glass offer their unique insights from both academic and practitioner perspectives. Disease content is presented in a logical case study format with three distinct parts: Description of the disorder Neuroanatomic diagnosis (including how it was determined, the differential diagnosis, and any available ancillary data) Course of the disease (providing final clinical or necropsy diagnosis and a brief discussion of the syndrome) More than 600 full-color photographs and line drawings, plus approximately 150 high-quality radiographs, visually reinforce key concepts and assist in reaching accurate diagnoses. The book comes with free access to 370 video clips on Cornell University's website that directly correlate to the case studies throughout the book and clearly demonstrate nearly every recognized neurologic disorder. High-quality MR images of the brain are presented alongside correlating stained transverse sections for in-depth study and comparison. Vivid photos of gross and microscopic lesions clearly illustrate the pathology of many of the disorders presented in the book.

Celeste Yarnall’s time-tested natural and holistic expertise gives cat owners insight into natural alternatives in food, medication, alternative therapies, and healing practices, improving the lives of feline friends and well as their caregivers. With Dr. Jean Hofve, the esteemed holistic veterinarian, she explores nutrition as preventative medicine, vitamin and mineral supplements, herbal remedies, homeopathic treatments, and groundbreaking anti-aging modalities never before published in a pet care guide. The Complete Guide to Holistic Cat Care also includes a complete bibliography and a list of suppliers of holistic remedies and services. As with all other pet health guides, it is a comprehensive resource intended to complement veterinary care, not replace it.