Start-ups are the fountainheads of innovation that power this world. However, they lose the plot when they do not have access to timely, contextual and good quality advice based on a deep understanding of the real issues on the ground that comes with experience in the trenches. It is sad to see intrepid and tenacious entrepreneurs fail because of small things. This book is as much about these as it is about some of the more complex navigational skills required to avoid major pitfalls. A practical book for every entrepreneur, Cut the Crap and Jargon will make an interesting read for a global audience.

With its unparalleled coverage of English slang of all types (from 18th-century cant to contemporary gay slang), and its uncluttered editorial apparatus, Cassell's Dictionary of Slang was warmly received when its first edition appeared in 1998. 'Brilliant.' said Mark Lawson on BBC2's The Late Review; 'This is a terrific piece of work - learned, entertaining, funny, stimulating' said Jonathan Meades in The Evening Standard.But now the world's best single-volume dictionary of English slang is about to get even better. Jonathon Green has spent the last seven years on a vast project: to research in depth the English slang vocabulary and to hunt down and record written instances of the use of as many slang words as possible. This has entailed trawling through more than 4000 books - plus song lyrics, TV and movie scripts, and many newspapers and magazines - for relevant material. The research has thrown up some fascinating results

Start-ups are the fountainheads of innovation that power this world. However, they lose the plot when they do not have access to timely, contextual and good quality advice based on a deep understanding of the real issues on the ground that comes with experience in the trenches. It is sad to see intrepid and tenacious entrepreneurs fail because of small things. This book is as much about these as it is about some of the more complex navigational skills required to avoid major pitfalls. A practical book for every entrepreneur, Cut the Crap and Jargon will make an interesting read for a global audience.

Are you being deliberately kept fat? Use the simple techniques in this book to learn how to cut through the Confusing Research, Advertising & Promotions put in your way and focus on the few things you really need to know in order to regain control of your weight. And your life. It really works and what's more, you already know most of it!

Saying No to Jugaad is a riveting account of how the start-up ecosystem in India evolved rapidly in the last 10 years. Ushering in a new turn in the country's economy that shook up existing ways of doing business, start-ups brought together investors and a rare breed of entrepreneurs to create a set of unicorns focused, for the first time, on solving the country's problems. The book busts some of the common myths around e-commerce businesses and describes the evolution of grocery as the mother of all categories in this sector. It also is the story of how start-ups go through different distinct stages as they evolve and mature. The courage needed to hold your ground when the world seems to have a contrarian view, the relentless focus on customer centricity and the emphasis on foundation-building are illustrated through lucid and stirring stories. Entertaining and anecdotal, the book is not a panegyric about the founders or the company but is the story of real people and a real company with real flaws but also several great ideas and moments. Saying No to Jugaad vividly captures the vision, culture and commitment to values which has made Bigbasket one of India's most successful start-ups.

ONE SALES STRATEGY TO WIN IN BOTH BUSINESS AND LIFE There are 7.7 billion sales owners in the world. Everyone is selling either a product, a service or an idea. The fact that everyone is selling brings its own unique challenges and possibilities. How can high-growth companies and start-ups win clients amid unprecedented competition? How can one close large deals virtually? How does one become a great storyteller and influence others? How can one communicate effectively in life scenarios such as parenting, hiring or asking for a raise? What is the higher purpose of sales? Sharing forty-two practical business, consumer and real-life experiences, this book reveals one simple and powerful sales strategy that is the perfect answer to all the above questions. In an engaging manner, Amit provides you with a clear and easy-to-implement blueprint for this strategy. The Updated and Expanded Edition includes Virtual Selling Readers' Case Studies 10 Videos Embedded as QR codes

"Swag" is a style of lamp.