Cut and Fold Techniques for Promotional Materials is a unique collection of over 40 attention-grabbing cut-and-fold designs that when printed and illustrated form memorable give-aways to promote and advertise services and products. The book provides a one-stop source for novelty promotional materials, many appearing in print for the first time. Some designs are interactive toys that turn inside out or reveal hidden faces when played with, others are more practical, offering ingenious ways to fold-up letters, brochures and posters, or to create novelty envelopes and leaflets. All the designs will enhance a message or presentation, grabbing attention in ways that simple printing can never achieve. Following the elegant, easy-to-follow style of Paul Jackson’s other titles for Laurence King, Cut and Fold Techniques for Promotional Materials is an essential resource for marketing professionals and design students, and an inspirational guide to anyone looking to enhance the presentation of their product or service.

Introducing techniques for making pop-ups from one sheet of card, the third title in this series on paper engineering takes folding techniques into the third dimension. Each chapter introduces a new technical idea and shows how that technique can be adapted in many different ways, or combined with techniques from earlier chapters. These 3-D techniques can be incorporated into any design where typography and/or illustration are used, including mail-shots, personal publicity, invitations, business cards and greetings cards. With their emphasis on surface design over complex cutting, the pop-ups have an instant appeal for designers. Following the elegant, easy-to-follow style of Paul Jackson’s other titles for Laurence King, Cut and Fold Techniques for Pop-Up Designs is an essential resource for marketing professionals and design students.

Many designers use folding techniques in their work to make three-dimensional forms from two-dimensional sheets of fabric, cardboard, plastic, metal, and many other materials. This unique book explains the key techniques of folding, such as pleated surfaces, curved folding, and crumpling. It has applications for architects, product designers, and jewelry and fashion designers An elegant, practical handbook, Folding for Designers explains over 70 techniques explained with clear step-by-step drawings, crease pattern drawings, and specially commissioned photography. All crease pattern drawings are available to view and download from the Laurence King website.

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. It teaches a simple ‘net’ construction system – a one-piece 2-D configuration of card seen when a 3-D package is opened out and flattened – which enables the designer to create a huge number of very strong 3-D packaging forms that are both practical and imaginative. Each chapter concludes with photographs and net drawings of 6–10 creative examples of packaging designs made using the principles outlined in the preceding chapter. Structural Packaging gives the reader an understanding of the underlying principles of packaging construction and the technical knowledge and confidence to develop a greater number of their own unusual and innovative designs than any comparable book. Download the crease diagrams from the book for free at www.laurenceking.com

Paul Jackson‘s major new title Complete Pleats is the most comprehensive book about pleating on the market. It explains how pleating systems can be stretched, compressed, flared, skewed, multiplied, and mirrored, showing how from simple ideas, a huge number of original pleat forms can be created. Each technique is explained with a series of step-by-step photographs and line illustrations, enabling the designer to work through the basic principles of pleating and then adapt them to their specific needs. Complete Pleats also features more than 60 examples of pleats from the worlds of architecture, fashion, and product design. Paul Jackson has taught pleating techniques to students of Fashion Design for 30 years, in both paper and fabric. Complete Pleats is the definitive practical guide for anyone wishing to create and make pleats. The book includes a DVD featuring 23 videos of pleating techniques.

This book will show you inspirational ways in which paper can be used to create textured and relief surfaces. These techniques are mostly intuitive and easy to make, requiring no origami or paper engineering knowledge. There are 12 different techniques: Twisting narrow strips to make "paper string," Weaving strips, Layering, Coiling, Tearing, Bending, Incising and Lifting, Crumpling, Pleating, Cutting Pleats, Stippling, and using Translucent Surfaces. Each is beautifully illustrated with creative examples, first made in white paper and then in papers of different colors, weights, and textures. Finally, inspirational photographs show the techniques applied by designers to clothing, furniture, jewelry, and homewares, as well as artworks. These techniques could be used by professional designers, design students in disciplines from textiles to interior design, and anyone with an interest in paper craft.

The essential packaging design resource, now with more patterns than ever! For more than two decades, The Packaging Designer's Book of Patterns has served as an indispensable source of ideas and practical solutions for a wide range of packaging design challenges. This Fourth Edition offers more than 600 patterns and structural designs—more than any other book—all drawn to scale and ready to be traced, scanned, or photocopied. Online access to the patterns in digital format allows readers to immediately use any pattern in the most common software programs, including Adobe Photoshop and Illustrator. Every pattern has been test-constructed to verify dimensional accuracy. The patterns can be scaled to suit particular specifications—many are easily converted to alternate uses—and most details are easily customizable. Features of this Fourth Edition include: More than 55 new patterns added to this edition—over 600 patterns in all A broad array of patterns for folding cartons, trays, tubes, sleeves, wraps, folders, rigid boxes, corrugated containers, and point-of-purchase displays Proven, scalable patterns that save hours of research and trial-and-error design Packaging patterns that are based on the use of 100% recyclable materials Includes access to a password protected website that contains all 600+ patterns in digital form for immediate use Comprehensive and up to date, The Packaging Designer's Book of Patterns, Fourth Edition enables packaging, display, and graphic designers and students to achieve project-specific design objectives with precision and confidence.