This hands-on book will equip your students with the tools needed to be effective communicators in the workplace. It increases students' awareness and understanding of how their brain works and how it interprets information, thereby helping them to process information more effectively and create stronger relationships and networks. Chapters take students through all the core areas of communication, from face-to-face encounters and email to social media and online conferences, and contain top tips and activities throughout. Practical Business Communication is an essential resource for students of all disciplines looking to boost their communication skills.

An Executive Guide to Data Management

Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers.

Offers an organizational design model for service organizations, covering such topics as funding mechanisms, employee management systems, and customer management systems.

While you work hard building your startup, one of the biggest challenges you’ll face will be around your product’s ability to solve a big enough problem and its success in the market. Agile Analytics for Startups will help you navigate the complexity of early-stage business analytics, performance measurement, and the metrics that matter to your company. You can use the proven frameworks in this book to validate your product idea and the product/market fit, and understand your customers more granularly while you scale your business for automation. You can test and use many tools and solutions provided in the book and interact with different features of those solutions as you engage with other users of those products. This book will provide you with a step-by-step framework, examples and powerful solutions, from ideation to growth and all the way to scaling your business as you build your company with the power of analytics. - Agility is your advantage over large companies - Understand business analytics essentials and define how you will measure the success of your business early - Once you define your solution for “the problem” you tackle, validate your customer - Keep a short list of KPIs for the success of your product - Engage your customers throughout the development cycle - Product/market fit should happen before you go to market big - Keep testing your product, reiterate continuously - Know when to pivot as you modify and optimize your roadmap - Be ready to speed up and maximize your output before the significant funding milestone(s)

This volume offers the proceedings of the 2nd UNet conference, held in Casablanca May 30 - June 1, 2016. It presents new trends and findings in hot topics related to ubiquitous computing/networking, covered in three tracks and three special sessions: Main Track 1: Context-Awareness and Autonomy Paradigms Track Main Track 2: Mobile Edge Networking and Virtualization Track Main Track 3: Enablers, Challenges and Applications Special Session 1: Smart Cities and Urban Informatics for Sustainable Development Special Session 2: Unmanned Aerial Vehicles From Theory to Applications Special Session 3: From Data to Knowledge: Big Data applications and solutions