Customer Relationship Management: A Step
Title | Customer Relationship Management: A Step PDF eBook |
Author | H. Peeru Mohamed |
Publisher | Vikas Publishing House |
Pages | 242 |
Release | 2003-01-01 |
Genre | Customer relations |
ISBN | 9788125912057 |
This book succinctly explains the cardinal principles of effective customer relationship management (CRM) acquiring, retaining and expanding customer base. The concepts, process, techniques, significance and architectural aspects of CRM are dealt in comprehensive manner. The book would serve as a useful source of reference for designing, developing and implementing CRM in any organization.
Customer Relationship Management
Title | Customer Relationship Management PDF eBook |
Author | Judith W. Kincaid |
Publisher | Prentice Hall Professional |
Pages | 512 |
Release | 2003 |
Genre | Business & Economics |
ISBN | 9780130352118 |
An ETHS graduate of 1962 provides a blueprint for customer relationship management in business and technical organizations.
Customer Relationship Management
Title | Customer Relationship Management PDF eBook |
Author | V. Kumar |
Publisher | Springer |
Pages | 422 |
Release | 2018-05-15 |
Genre | Business & Economics |
ISBN | 3662553813 |
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
The Customer Relationship Management Survival Guide
Title | The Customer Relationship Management Survival Guide PDF eBook |
Author | Dick Lee |
Publisher | High Yield Marketing Press |
Pages | 222 |
Release | 2000 |
Genre | Customer relations |
ISBN | 9780967375731 |
Customer Relationship Management
Title | Customer Relationship Management PDF eBook |
Author | Francis Buttle |
Publisher | Routledge |
Pages | 495 |
Release | 2009 |
Genre | Business & Economics |
ISBN | 1856175227 |
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
The Customer Differential
Title | The Customer Differential PDF eBook |
Author | Melinda Nykamp |
Publisher | AMACOM/American Management Association |
Pages | 212 |
Release | 2001 |
Genre | Business & Economics |
ISBN | 9780814406229 |
This text provides step-by-step guidelines for implementing customer relationship management (CRM) throughout an organization. This book explains: the benefits of CRM, the planning, change management, business metrics and analytics, systems and technology, and measuring the impact of CRM.
Managing Customer Experience and Relationships
Title | Managing Customer Experience and Relationships PDF eBook |
Author | Don Peppers |
Publisher | John Wiley & Sons |
Pages | 517 |
Release | 2022-04-19 |
Genre | Business & Economics |
ISBN | 1119815347 |
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digital interactions How to understand and manage data-driven marketing analytics issues, without having to do the math How to implement and monitor customer success management, the new discipline that has arisen alongside software-as-a-service businesses How to deal with the increasing threat to privacy, autonomy, and competition posed by the big tech companies like Facebook, Amazon, and Google Teaching slide decks to accompany the book, author-written test banks for all chapters, a complete glossary for the field, and full indexing Ideal not just for students, but for managers, executives, and other business leaders, Managing Customer Experience and Relationships should prove an indispensable resource for marketing, sales, or customer service professionals in both the B2C and B2B world.