"In today's competitive and technology driven world, organizations are starting to go back to the basics - single-minded focus on customers and service experience. The world is shifting from "mass-production" to "mass-customized" to make sure that each customer can be managed as an individual for which the business exists. There are millions of books being written about the customer and experience and service, as the concept takes the centerstage. Neeraj has managed to peel the layers of management jargon and complexity and highlight the core of the customer service. The concepts are narrated in simple and easy to comprehend manner. The book almost feels like a conversation with a cherished friend, which leaves the reader with a pleasant feeling after each chapter. Recommended for everyone in the customer facing role! Mr. Maneesh Gaur Head - Expansion and Business Development Marks & Spencer (India) Customer Plus is simple collections of fundamentals of doing great business. It’s a must read for everyone in service sector, students as well as practicing professionals. The examples are instructive and entertaining and talk straight to the point. Mr Ambar Mazumdar CEO, Chanalai Group of Hotels and Resorts , Phuket Thailand This book decodes the steps to achieving excellence in customer service. It provides lot of actionable intelligence in a simple conversation way. It is compelling and shows the benefits of Listening to customer and employees! It connects well and persuades effectively with research findings. Mr Jagdeep Thakral General Manger IHG Hotels Pyeongchang, South Korea The book raises a series of fundamental questions throughout the journey for example: why employee & customer first is a great strategy? The book in itself is unique in its presentation, and succeeds to persuade, why to keep customer at center of the company business strategy. Mr Satvir Singh Director Of Studies at National Council for Hotel Management & Catering Technology It's is a great write up with sharing the case study, learning by conversation. Most effective tools we spoke about is agility which most know yet is a misunderstood concept these days in management studies. All the best for bringing the learning to the platform where seeding leaders will benefit from it. Mr Sanjay Kaushik Chief Operating Officer The Raviz Hotels & Resorts

Marketing Aptitude for Bank PO/Specialist Officer/Clerk Exam is a comprehensive book for those who aspire to excel in SBI PO/Clerk/Specialist Officer/IBPS Specialist Officers Exams. The book contains 18 chapters and each chapter provides theory covering different aspects of Marketing that is asked in the exam. At the end of each chapter, 2 exercises are provided. The first exercise is based on previous year questions, based on that particular chapter, asked in the various exams. The second exercise consists of practice questions. The book also contains 5 Practice Sets designed exactly as per the pattern to boost the confidence of the students. The book covers 1150+ useful questions for Marketing Aptitude. In this book, complete preparation material for Marketing Aptitude has been provided which will help you crack the exams.

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Provides a review of current and potential research in green management and control.

The edited volume contains original papers contributed to 1st International Conference on Smart System, Innovations and Computing (SSIC 2017) by researchers from different countries. The contributions focuses on two main areas, i.e. Smart Systems Innovations which includes applications for smart cities, smart grid, social computing and privacy challenges with their theory, specification, design, performance, and system building. And second Computing of Complex Solutions which includes algorithms, security solutions, communication and networking approaches. The volume provides a snapshot of current progress in related areas and a glimpse of future possibilities. This volume is useful for researchers, Ph.D. students, and professionals working in the core areas of smart systems, innovations and computing.

A key team member behind The Secret and his business partner offer the specific tools and mental strategies to help readers leap ahead in any career or business venture and achieve major financial success. In this visionary work, New York Times bestselling author John Assaraf and business guru Murray Smith reinvent the business book for the twenty-first century. Two of the most successful entrepreneurs in the world, they combine forces to bring their special insights and techniques together in a revolutionary guide for success in the modern business environment. Assaraf and Smith know how to minimize risk and maximize success, and The Answer provides a framework for sharing their wisdom, experience, and skills with the millions of people who want to accomplish their own dreams in life. Using cutting-edge research into brain science and quantum physics, they show how readers can actually rewire their brains for success and create the kind of extraordinary lives they want. By teaching readers how to attract and use newly discovered "uncommon" senses to achieve business success, the authors demonstrate the beliefs, habits, thoughts, and actions that they have used to build eighteen multimillion-dollar companies. Any reader who follows this step-by-step process to build his or her career will experience an enormous life transformation and reach an exceptional level of living.