Leading scholars from the Academic Archers network combine a love of The Archers with their specialist subjects, in Custard, Culverts and Cake - a sometimes serious, but most often wry look at the people of Ambridge. Scholars take on subjects such as food, geography, social media, faith and naturally, the Helen and Rob storyline.

Flapjacks and Feudalism: Social Mobility and Class in The Archers is an excavation into the family and class politics found in the clans of the residents of Ambridge, in BBC Radio 4’s The Archers.

Fandom Culture and The Archers looks beyond the popular success of the Archers to explore how the program, and the themes it discusses, are used in teaching, learning, research and professional settings, and how the Academic Archers fandom helps shape these real life impacts.

The Archers Academics are joined by former The Archers editor, Alison Hindell and actor Dr Charlotte Connor (a.k.a. Susan Carter), to examine the power of gossip in Ambridge, portrayals of love, marriage, motherhood, female education and career expectations, women's mental health and the hard-won right of women to play cricket.

In Knead to Know: A History of Baking, food historian and chef Neil Buttery takes the reader on a journey exploring the creation, evolution and cultural importance of some of our most beloved baked foods, whether they be fit for a monarch's table, or served from the bakestone of a lowly farm labourer. This book charts innovations, happy accidents and some of the most downright bizarre baked foods ever created. Everything has a history, but food history is special because it tells so much about our culture and society, our desires and our weaknesses, from the broad sweep of bread creating human civilisation to the invention of the wedding cake, the creation of the whisk, the purpose of the fish heads in a star-gazy pie, or the fact that mince pies used to be meaty. When we think of the evolution of something, we think every step is an improvement, an incremental elevation toward some peak of perfection as technology improves. This is not always the case. Sometimes things have to become simpler, sometimes knowledge is lost and skills forgotten. As a baker of historical foods, Neil Buttery demonstrates that forgotten recipes and traditional techniques are worth trying out (and mention a few that should perhaps be left in the past). The reader will be inspired by the characters, creations and inventions of the past to be better and more adventurous bakers.

This book gathers new empirical findings fostering advances in the areas of digital and communication design, web, multimedia and motion design, graphic design, branding, and related ones. It includes original contributions by authoritative authors based on the best papers presented at the 5th International Conference on Digital Design and Communication, Digicom 2021, together with some invited chapters written by leading international researchers. They report on innovative design strategies supporting communication in a global, digital world, and addressing, at the same time, key individual and societal needs. This book is intended to offer a timely snapshot of technologies, trends and challenges in the area of design, communication and branding, and a bridge connecting researchers and professionals of different disciplines, such as graphic design, digital communication, corporate, UI Design and UX design.

The Archers Academics are joined by former The Archers editor, Alison Hindell and actor Dr Charlotte Connor (a.k.a. Susan Carter), to examine the power of gossip in Ambridge, portrayals of love, marriage, motherhood, female education and career expectations, women's mental health and the hard-won right of women to play cricket.