Current Trends in Narratology offers an overview of cutting-edge approaches to theories of storytelling. It describes the move to cognition, the new emphasis on non-prose and multimedia narratives, and introduces a third field of research - comparative narratology. This research addresses how local institutions and national approaches have affected the development of narratology. Leading researchers detail their newest scholarship while placing it within the scope of larger international trends.

Individually, these articles approach narrative from various angles, focusing both on matters that have been debated since even before the advent of narratology and on questions that have been dealt with in only a limited way in the past; together, they show that narratology, far from being a method defined by fixed procedures, is diverse in its theoretical orientations and analytical practices and responsive to the evolution of literary theory and criticism. Model-building inherent in all forms of narratological research has taken on a less monolithic character as researchers in the field have sought to account for the multiplicity of the fine points of literary expression that the highly differentiated corpus of narratives provides. It may well be appropriate to view work being done in narratology today as a new chapter in the study of how narrative contents, narrative signifiers and their configurations and the dynamics of narrative deployment interact. The articles in this volume are offered as a contribution to the writing of this new chapter.

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In this ground breaking work of synthesis, Monika Fludernik combines insights from literary theory and linguistics to provide a challenging new theory of narrative. This book is both an historical survey and theoretical study, with the author drawing on an enormous range of examples from the earliest oral study to contemporary experimental fiction. She uses these examples to prove that recent literature, far from heralding the final collapse of narrative, represents the epitome of a centuries long developmental process.

This volume combines narratological analyses with an investigation of the ideological ramifications of the use of narrative strategies. The collected essays do not posit any intrinsic or stable connection between narrative techniques and world views. Rather, they demonstrate that world views are inevitably expressed through highly specific formal strategies. This insight leads the contributors to investigate why and how particular narrative techniques are employed and under what conditions.

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

This book actively engages with current discussion of narratology, and unnatural narrative theory in particular. Unsatisfied with the hegemony of European and Anglo-American narrative theory, it calls for a transnational and comparative turn in unnatural narrative theory, the purpose of which is to draw readers’ attention to those periphery and marginalized narratives produced in places other than England and America. It places equal weight on theoretical exploration and critical practice. The book, in addition to offering a detailed account of current scholarship of unnatural narratology, examines its core issues and critical debates as well as outlining a set of directions for its future development. To present a counterpart of Western unnatural narrative studies, this book specifically takes a close look at the experimental narratives in China and Iraq either synchronically or diachronically. In doing so, it aims, on the one hand, to show how the unnatural narratives are written and to be explained differently from those Western unnatural narrative works, and on the other hand, to use the particular cases to challenge the existing narratological framework so as to further enrich and supplement it. The book will be useful and inspiring to those scholars working in such broad fields as narrative theory, literary criticism, cultural studies, semiotics, media studies, and comparative literature and world literature studies.