Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.

Volume One in this series focuses on current trends in the management consulting industry. It is divided into three sections: (1) a look at some of the broad changes taking place in the management consulting industry, (2) an examination of recent trends and techniques in the practice of management consulting, and (3) reflections on the current state of affairs in the industry. As this brief overview has hopefully captured, the first volume in this series provides ample insight into and differing perspectives on the multi-faceted world of management consulting. Thanks are due to all the authors for their thoughtful work, good-natured colleagueship, and willingness to contribute their thoughts and insights about the consulting field. This volume would not have been possible without their efforts.

The UK has played a pivotal role in the development of New Public Management (NPM). This book offers an original, comprehensive and multidisciplinary analysis of the impact of the New Public Management in the UK, and situates these analyses in a broader comparative perspective. Its chapters consider: competing typologies of NPM issues of professionalism within NPM debates on social exclusion and equity the role of different research approaches in evaluating NPM the evolving nature of NPM and impact of modernisation evaluations of NPM in mainland Europe, North America, Africa and the developing World, Australia, and Pacific-Asia. Leading authorities from around the world present evaluations of current thinking in NPM and highlight the challenges which will shape future development and research approaches. New Public Management presents a timely and constructive overview of the nature and impact of the NPM and offers important lessons for public management across the world.

An International conference on New Trends in Business Management was organized by Immanuel Business School with overseas partners Seattle Pacific University, Spring Harbor University and many others, which provided an opportunity to compile a book with collection of conference research papers related to new trends in business management. The conference helped in creating knowledge based outcomes through robust interaction between corporate delegates, academicians, practitioners, research scholars and management Students. The research papers on new trends in business management with sub-topics Online Marketing, Trends in Training and Development, Legal aspects of Business, Good Service Tax, Demonetization, Green Marketing, Digital Marketing, Consumer Behavior, E-Commerce, Corporate Social Responsibility, Organizational Development and Change were presented by authors in lucent way. Highly learned, eminent faculty from different esteemed educational institutions across the globe, experienced persons from industries and management students have contributed more than 40 papers on different management areas. We hope that readers of this book will gain insights of current fluctuations and upcoming trends in Business Management.

Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master’s theses. This volume recognizes the Grunig‘s contributions to public relations scholarship over the past four decades. To honor the Grunig’s scholarship, this volume continues to expand their body of work with essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Sample topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. Contributions stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

No matter the industry, the development of information technologies has transformed how information is distributed and used to predict trends. Collecting and identifying the most vital information, however, requires constant management and manipulation. Current Issues and Trends in Knowledge Management, Discovery, and Transfer is an essential reference source that discusses crucial practices for collaborating and distributing work as well as validating accrued knowledge from real-time data. Featuring research on topics such as dynamic knowledge, management systems, and sharing behavior, this book is ideally designed for academics, researchers, librarians, managing professionals, and students seeking coverage on knowledge acquisition and implementation across systems.