This is the first full-scale study of the work of Clifford Geertz, who is one of the best-known anthropologists in the world today. In a lively and accessible introduction to his work, Fred Inglis situates Geertz's thought in the context of his life and times, reviewing its forty-year range. The book begins with a chapter-long biography, and places Geertz in the anthropological tradition from which he broke so decisively. This break was inspired by the work of Wittgenstein and Kenneth Burke, who provided Geertz with the lead to construct his theory of symbolic action. This theory was vigorously at odds with the dominant idiom of scientistic inquiry in the human sciences, and since then Geertz has led the practice of these sciences in quite a different direction. Geertz's progress is charted in detail by his field work in Java, Bali and Morocco, as well as his work in the Institute for Advanced Study in Princeton. His two remarkable collections of essays, the Interpretation of Cultures and Local Knowledge, are enthusiastically summarized and criticized. The celebrated and controversial essay on the Balinese cock fight is defended against its critics, and in an extended conclusion, his account of the Balinese Theatre-State is, as Geertz suggests, proposed as a more adequate method for the combined study of culture and politics than the professionals' routine application of heavy-handed concepts such as 'power' and 'status'. This book provides a comprehensive overview of one of the most gripping, lucid and entertaining of contemporary thinkers, and in so doing, makes anthropology once again the popular science. It will be of great interest to anthropologists and to students and scholars of cultural studies.

Provides a methodology to achieve cultural customization in international web site design. A tool for helping executives successfully localize their web sites for countries and cultures around the world. Accessible to readers at various levels.

The customers prefer small lot sizes, multimodels with model variations, short delivery lead times, and low cost. The organization that cannot transition to the new manufacturing paradigm of buyer-centric strategy, their rigidity of the current mass production (seller-centric), will eliminate them from the industry. There are many organizations that implemented robotics and automation to reduced labor, but, they have also increased their changeover time and made the internal processes more complex, rigid and created imbalance to the flow due to the single-minded focus of only labor reduction. To survive and succeed in the fierce market competition, the organizations must transition to the new manufacturing paradigm. The organizations must develop their people capabilities, agility, speed, responsiveness and be able to deliver products at the lowest cost. The concept of mass production of large lot sizes and lesser model changeovers are not acceptable, this thinking must be evaporated to succeed in the new customer-centric business. This book introduces practically proven concepts that will transition the manufacturing organization from the mass production focus built on rigidity to a high-performing organization equipped with agility, flexibility, short lead times, multimodel production, and new organization culture that drives daily continuous improvement and problem-solving. This book shows the whats and hows to transition to the new manufacturing paradigm and successfully compete to win in the fierce customer-centric business.

This charming book, packed with unique artwork and engaging photographs, celebrates scooter mania. In a feast of nostalgia, it takes us through the evolution of the scooter, focusing naturally on all things Lambretta and Vespa, but also covering plenty of obscure and eccentric machinery along the way. Scooter enthusiasm in all its forms receives generous attention, whether as fashion accessory for fifties movie stars, style-conscious transport choice for the Mod generation, or object of worship for today's retro-loving adherents. Scooters take off: rising from the rubble of post-war Italy, Piaggio emerged first with its Vespa (meaning 'wasp'), soon followed by Innocenti and its Lambretta (named after a Milan suburb). Evolution: numerous Lambretta and Vespa models over the years are illustrated and explained, accompanied by a look at the myriad accessories available for them. Not just in Italy: a survey of classic-era scooters from Britain (such as Brockhouse Corgi, Sun Wasp and Triumph Tigress), Germany (such as Glas Goggo, Zündapp Bella and Heinkel Tourist), Japan (such as Fuji Rabbit, Mitsubishi Silver Pigeon and Honda Juno) and elsewhere. Mod culture: emerging in the sixties and entwined with music and fashion, it made a unique contribution to scooter fandom that has since embraced the globe. Scooters as classics: the resurgence of interest since the late seventies and all that has come with it, from restoration and racing to customising and clubs. Scooter tales worldwide: Cesare Bataglini's round-the-world Lambretta odyssey; Mod revivalists in Tokyo; elderly scooters soldiering on in Africa; Indonesia's Rebel Riders and their crazy Vespa-derived creations; scaling Ben Nevis on a Lambretta; and much more. Quotes in the book such as "The scooters, clothes and music -- an unforgettable time of my life" and "Exciting, fun and carefree days when anything seemed possible" sum up the enduring appeal of classic scooters. Anyone afflicted with the obsession will adore this book.

David Hartley considers an important question for education: does personalisation mark a new regulatory code for education, one which corresponds with both the new work-order of production and with the makeover-prone tendencies of consumers?

This thesis empirically proofs a cultural influence on mass customization ‐ the personalization of mass products towards individual tastes - a topic of increasing importance in today’s international markets. Based on quantitative research, the author observes differences in preferences among German and Chinese participants for varying product groups and mass customization stages. Contrasts in willingness‐to‐pay for mass‐customized goods are explored and the investigated cultural influence is attributed to specific cultural dimensions.