The breadth of Peru's culture from pre-Columbian times to today is surveyed in this one-stop reference. Modern Peru emerges as an ethnically divided nation progressing toward social integration of its heavily Indian and Hispanic population. Ferreira and Dargent, native Peruvians, illustrate how the diverse geography of the country—the Andes, coast, and jungle—has also had a role in shaping cultural and social expression, from history to art. Further exploring the influence of Spanish colonialism and its modern blending with Indian traditions, this volume covers the legacy of the Incas and Machu Picchu, providing an authoritative overview of how the citizenry and major cultural venues, such as the church, media, and arts, have evolved. A chronology and glossary supplement the text.

Don't just see the sights—get to know the people. Peru's distinctive Spanish and indigenous cultures that first encountered each other five hundred years ago have progressively integrated. However, the ongoing process of mixing raises questions about the nature of Peruvian identity, and Peruvian society remains economically and culturally divided. Culture Smart! Peru introduces you to the changing realities of modern Peru. It describes contemporary values and attitudes, key customs and traditions, and reveals what people are like at home, in business, and in their social lives. Peruvians are outgoing, sociable, and laid-back; get to know them, and they will respond with warmth and generosity. Have a richer and more meaningful experience abroad through a better understanding of the local culture. Chapters on history, values, attitudes, and traditions will help you to better understand your hosts, while tips on etiquette and communicating will help you to navigate unfamiliar situations and avoid faux pas.

The breadth of Peru's culture from pre-Columbian times to today is surveyed in this one-stop reference. Modern Peru emerges as an ethnically divided nation progressing toward social integration of its heavily Indian and Hispanic population. Ferreira and Dargent, native Peruvians, illustrate how the diverse geography of the country—the Andes, coast, and jungle—has also had a role in shaping cultural and social expression, from history to art. Further exploring the influence of Spanish colonialism and its modern blending with Indian traditions, this volume covers the legacy of the Incas and Machu Picchu, providing an authoritative overview of how the citizenry and major cultural venues, such as the church, media, and arts, have evolved. A chronology and glossary supplement the text.

Peru is associated with ancient civilizations, awe-inspiring Inca cities, ruthless conquistadores, spectacular Andean scenery, astonishing biodiversity, and colorful woven textiles. All true--but visitors will find a great deal more to Peru than this. The two distinctive cultures that first encountered each other five hundred years ago have, progressively, integrated. This process of mixing, however, raises questions about Peruvian identity. Peruvian society is divided between the wealthy, Westernized, coastal urban populations and the poorer, traditional, indigenous peoples, many of whom have migrated from the Andes to the cities. Since the flight of the discredited President Fujimori in 2000 there has been a surge of economic growth and development, and continuing social inequality. Peruvians are increasingly embracing consumerism, but for their happiness they still depend on each other, and the family is paramount. This new, updated edition of Culture Smart! Peru charts the rapid changes taking place in the country, including the election in 2011 of the left-leaning President Ollanta Humala, the third democratically elected president in a row. It describes how history and geography have shaped contemporary Peruvian values and attitudes. It provides insights into religious and public life, and reveals what people are like at home, in business, and in their social lives. Most Peruvians are laid-back and surprisingly calm and carefree, given the many uncertainties they face. They are outgoing and sociable. Get to know them, and they will respond with warmth and generosity.

Culture Smart! provides essential information on attitudes, beliefs and behavior in different countries, ensuring that you arrive at your destination aware of basic manners, common courtesies, and sensitive issues. These concise guides tell you what to expect, how to behave, and how to establish a rapport with your hosts. This inside knowledge will enable you to steer clear of embarrassing gaffes and mistakes, feel confident in unfamiliar situations, and develop trust, friendships, and successful business relationships. Culture Smart! offers illuminating insights into the culture and society of a particular country. It will help you to turn your visit-whether on business or for pleasure-into a memorable and enriching experience. Contents include * customs, values, and traditions * historical, religious, and political background * life at home * leisure, social, and cultural life * eating and drinking * do's, don'ts, and taboos * business practices * communication, spoken and unspoken "Culture Smart has come to the rescue of hapless travellers." Sunday Times Travel "... the perfect introduction to the weird, wonderful and downright odd quirks and customs of various countries." Global Travel "...full of fascinating-as well as common-sense-tips to help you avoid embarrassing faux pas." Observer "...as useful as they are entertaining." Easyjet Magazine "...offer glimpses into the psyche of a faraway world." New York Times

Develops not only the historical rise of the modern country, but the cultural traditions upon which it evolved, matured, and is still distinguishing itself.