Publisher Description

Cultural Realities of Being offers a dialogue between academic activity and everyday lives by providing an interface between several perspectives on human conduct. Very often, academic pursuits are arcane and obscure for ordinary people, this book will attempt to disentangle these dialogues, lifting everyday discourse and providing a forum for advancing discussion and dialogue. Nandita Chaudhary, S. Anandalakshmy and Jaan Valsiner bring together contributors from the field of cultural psychology to consider how people living within social groups, regardless of how liberal, are guided by collective reality and interconnected with life circumstances. The book discusses experiences and events in the lives of people of Indian cultures covering topics including family, food, pilgrimages, social dynamics and truth, in order to expand the material on human phenomena under the broad frame of cultural psychology. The book builds upon rich cultural traditions present in India, and precisely because of this focus, the book has much larger implications and relevance to the field and aims to orient the academic reader from around the world to viewing India and Indian society as a valuable area for research. Divided into three sections, the book covers: • Social presentation in culture • Representing relations • Children and youth in culture This book includes commentaries from expert academics from outside of India, providing a bridge between academic reality and cultural discourse and throwing fresh light on the everyday events presented in the text. Cultural Realities of Being will be essential reading for those studying Cross Cultural Psychology as well as those interested in social representation and identity.

This original and radical book challenges dominant parameters of literacy by comparing the oral tradition of the Tamils in South India with the Western culture of printed text. In India, traditional texts are always performed; as a result, form and meaning can change depending on the occasion. This is the opposite of Western communication through publication which is a static representation of knowledge. The author examines the reasons for the differences between the Indian and Western textual traditions, and describes how text lives through the performing arts of words, sound and imagery. She argues that interactive multimedia is the first Western communication form to represent oral traditions effectively.

The book presents a new theory of the relationship between language and culture in a transnational and global perspective. The fundamental view is that languages spread across cultures, and cultures spread across languages, or in other words, that linguistic and cultural practices flow through social networks in the world along partially different paths and across national structures and communities.

This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative 'grammar' of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.