This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.

Media, Myth, and Millennials: Critical Perspectives on Race and Culture debunks the post-racial myth among millennial media consumers and producers. This theoretically diverse collection of contributors highlights the complexity at the intersections of media, race, gender, sexuality, class and place. Loren Saxton Coleman and Christopher Campbell’s edited collection offers critical and cultural insight on the commodification of millennial audiences and the acts of resistance that emerge from millennial media producers and consumers. Scholars of sociology, media studies, race studies, gender studies, and cultural studies will find this book especially useful.

Today the Millennial generation, the cohort born from the early 1980s to the late 1990s, is the largest generation in the United States. It exceeds one-quarter of the population and is the most diverse generation in U.S. history. Millennials grew up experiencing September 11, the global proliferation of the Internet and of smart phones, and the worst economic recession since the Great Depression of the 1930s. Their young adulthood has been marked by rates of unemployment and underemployment surpassing those of their parents and grandparents, making them the first generation in the modern era to have higher rates of poverty than their predecessors at the same age. The Politics of Millennials explores the factors that shape the Millennial generation’s unique political identity, how this identity conditions political choices, and how this cohort’s diversity informs political attitudes and beliefs. Few scholars have empirically identified and studied the political attitudes and policy preferences of Millennials, despite the size and influence of this generation. This book explores politics from a generational perspective, first, and then combines this with other group identities that include race and ethnicity to bring a new perspective to how we examine identity politics.

This book provides an exploration into the diverse ways the Millennial generation is changing our world. The US Census Bureau puts the number of Millennials at 92 million as of 2017, making them the largest living generation in size, as well as the largest generation in the current workforce. Every generation has a unique social identity due to the formative events that shape its members values and influence their subsequent attitudes and behaviours. Yet, no other generation in history has prompted so much conversation, debate, and controversy as the Millennials. From the time they first stepped foot into our classrooms and workplaces, Millennials have been labeled as the Me Generationconsidered entitled, with expectations exceeding their qualifications. Popular press headlines have lamented the challenges of working and living with this generation of digital natives who were raised by parents dedicated to protecting their childrens self-esteem and handing out participating trophies. However, academic research has been a bit more tentative in its conclusions. Scholarship on generational differences has explored whether the Millennials are really as different as we have been led to believe, or whether all the headlines have been much ado about nothing. To date, research has yielded mixed results, finding similarities between generations in some areas of interest, and marked differences in others. Regardless, from education to technology to their impact on how we manage, lead, and work within our organizations, every industry has felt a shift because of this Millennial force. This volume explores the wide range of elements that make Millennials the subject of so much attention, bringing together the work of scholars from across disciplines to better understand this generation -- the trends they are driving, the characteristics that differentiate them, and the subsequent perspectives that are creating significant shifts in how we live and work.

Millennials, the latest generation to enter the global workforce, are changing the face of employment. This volume represents the most up-to-date research on the changes and issues from an international cast of generational researchers. Shifting demographics around the world have created a unique historical phenomenon in which a large cohort of employees (i.e., post-war Baby Boomers) are nearing retirement, and a new cadre of younger workers are being recruited to replace them. These twenty-something year-olds, often referred to as ÔGen YÕ or Millennials, represent the workforce of the future and come with their own set of expectations, demands, and work habits. The contributors to this volume, drawn from countries around the world, document the cultural, historical, and social context surrounding this phenomenon. The international perspective makes it possible to examine cross-cultural similarities and differences in HRM practices. This timely book provides an understanding of the new workforce in multiple countries and settings and a valuable reference as scholars and employers seek to understand the values, beliefs, and expectations of the next generation of workers. While scholars and instructors will find this book indispensable, the book will also have implications for domestic and multinational employers, managers, HR practitioners, and career counselors.

Writing in a highly accessible yet compelling style, contributors explain communication theories by applying them to «artifacts» of popular culture. Using this book, students will become familiar with key theories in communication while developing creative and critical thinking.

This book offers a cultural studies approach to marketing and advertising and shows readers how scholars from different academic disciplines make sense of marketing’s role in American culture and society. It is written in an accessible style and has numerous drawings by the author to give it more visual interest.