Cultural tourism has proved to be a significant source of economic development for cultural destinations, but it has also emerged as a sometimes potentially controversial and unsustainable phenomenon. The recent pandemic has also pointed out that we need different models of development of tourism, that include a more balanced approach to cultural components in cities and rural areas. Calls have been made on the need to design more sustainable models of tourism development for cultural destinations, conceiving tourism as a means to increasing the quality of life and generating economic opportunities in cities and regions by involving their communities and stakeholders. This book presents an in-depth analysis of the transition towards more sustainable models of cultural tourism development. Starting from the ongoing debate on cultural ecosystems, the book explores the potential key role of cultural and creative organizations as leaders of change. Including theoretical contributions, quantitative and qualitative analyses and international case studies, the book explores the role of cultural actors as leaders and their potential as drivers of culture-led innovation for tourism in cities and regions.

In the sector of global tourism, a critical challenge has taken center stage — the imperative for sustainable transformation. The World Tourism Organization has declared the theme for World Tourism Day 2025 as "Tourism and Sustainable Transformation," shedding light on the urgency to address multifaceted challenges that transcend conventional paradigms. The discourse has evolved beyond the traditional bounds of environmental sustainability, extending its reach to encompass social equality, cultural preservation, and economic viability. The tourism sector's pivotal role in achieving the United Nations' Sustainable Development Goals (SDGs) 2030 underscores the intricate interplay between tourism and pressing global issues such as poverty, gender inequality, and environmental degradation. Against this backdrop of urgency and complexity, the book titled Achieving Sustainable Transformation in Tourism and Hospitality Sectors offers a comprehensive exploration into viable practices necessary for inclusive, equitable, and responsible tourism. This book serves as a vital contribution to the ongoing dialogue surrounding sustainable tourism. With a focus on inclusivity, equity, and responsibility, it delves into the intricate relationship between tourism and sustainable transformation. It goes beyond mere rhetoric, providing a nuanced understanding of the challenges and opportunities that lie at the intersection of tourism and global sustainability goals. As the global community grapples with disparities, this book becomes a timely and indispensable resource. Policymakers, academicians, researchers, and industry practitioners are invited to contribute to this collective effort, laying the groundwork for a more sustainable and responsible future within the realms of tourism and hospitality. With a diverse array of recommended topics spanning community-based tourism, ecotourism, inclusive development, sustainable employment, and aviation, this book positions itself as an essential guide for those committed to addressing the challenges of our time. By presenting case studies, policy research, and insights into responsible tourism practices, it equips readers with the knowledge needed to navigate the complexities of sustainable transformation. As the global community strives for a more equitable future, this book offers a roadmap for shaping responsible and inclusive growth within the tourism and hospitality sectors.

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism. The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided sustainable marketing model, referred to as the transformative heritage tourism pathway, which is adapted from a) the needs, activities and well-being sequential path of transformation and, b) the socially responsible sustainable marketing doctrine guided by the principles of 'dharma' and 'karma'. This book is unique as it stresses eudaimonia as the ultimate goal of well-being and argues that its pursuit can steer the sustained transformation route toward a higher sense of consciousness and responsible production and consumption of heritage resources. In summary, this book contributes toward advancing the dialogue on sustainable marketing and transformative heritage tourism. It will appeal to researchers, undergraduates and practitioners interested in sustainable marketing, transformative heritage tourism and social, ecological, cultural and economic welfare of visited and visiting destinations.

The ebook edition of this title is Open Access and freely available to read online. Outlining and defining the new concept of Destination Conscience, the authors provide an inter-disciplinary approach through a variety of case studies and definitive examples.

Management has always been a multifaceted and continuously changing aspect of the business world. Today, with the introduction of revolutionary technology, working environments, and new individual attitudes, it is essential to understand more information than ever. A comprehensive knowledge of the interworking of accounting, behavior, decision making, strategy, data, marketing, and revenue management is a must for any manager to act as efficiently and effectively as possible. Modern Management Science Practices in the Age of AI offers a thorough and interdisciplinary exploration of management, addressing key aspects such as challenge resolution, strategic planning, execution, and performance measurement. It refines and transforms organizational operations across various sectors including public, private, and civil society. Drawing on insights from global scholars, researchers, and practitioners, the volume provides a rich collection of contemporary knowledge that is invaluable for both academics and practitioners. By integrating these diverse fields, the book equips both researchers and organizational managers with the tools needed to adapt and thrive in a rapidly evolving environment.

The Impact of Culture on Tourism examines the growing relationship between tourism and culture, and the way in which they have together become major drivers of destination attractiveness and competitiveness.