Through an empirical, multi-archival study of a transnational foundation—the Harvard-Yenching Institute (HYI) from the 1920s to the early 1950s—this book presents the story of transplanting Western/American humanities scholarship into Asia/China and addresses central questions in U.S.-China relations. This book focuses on the HYI’s programs in teaching, research, and publication of Chinese humanities within China to the early 1950s and, to a lesser extent, its activities at Harvard that had close ties with its China side. Through the HYI story, the author examines in depth the cooperation, tensions, adaptation, and integration in the operation, management, and governance of the HYI’s programs on both sides of the Pacific, and the complex multi-layered interactions between American educators and their Chinese partners, treating each side sympathetically but without losing sight of the big picture. As the first comprehensive study on the subject, the book adopts a concept of “cultural engineering,” which is defined as a conscious design to use cultural heritage to recreate culture in order to promote a society's development, to look at key issues in a way which accounts for interactions and initiatives on both sides and shows the difficult path toward developing common interests without neglecting tensions and conflicts, thus going beyond the various one-sided historiographies which pit Chinese against Americans or nativist rejection of modernity against cultural imperialism. The HYI experience in China from the 1920s to the early 1950s resonates down to the present day in American relations with the world. The United States faces many similar challenges in the Middle East, Asia, Africa, and Latin America today as in revolutionary China of the 1920s to 1950s. Therefore, this study offers a window onto many issues relating to cross-cultural interactions today, especially between the United States and non-Western nations.

The definitive guide to future-proofing your brand for a world in which brands are expected to be catalysts of cultural transformation.Why do some brands successfully thrive in a rapidly evolving world while others fall by the wayside of history? How can you ensure that your brand emerges with flying colors from the disruption and upheavals inflicted upon it? In Cultural Engineering, agency founder and creative director Vasanth Seshadri tackles how brands can build brand love and enjoy sustained business results by turning themselves into forces for cultural change.Cultural Engineering explores why brands are expected to have strong values and act on them, and draws on concepts from traditional engineering to elucidate how brands can positively engineer the world while achieving business results as young adults vote with their pockets. It then arms brand marketers with an extensive step-by-step guide to identifying and assessing cultural engineering opportunities, applying creativity to these opportunities, and following through with sustained actions that firmly establish the brand as a change agent.This is brought to life with some of the greatest examples of brand-led cultural change in the past few years from celebrated marketers such as P&G, Unilever, Nike, Lego, American Express, Uber and Burger King, with insights into how brands are addressing today's biggest challenges from pandemics to racism to sustainability.As brand marketers look to the future with both excitement and uncertainty, Cultural Engineering shines a light on the way ahead.

"Engineering Culture" is an award-winning ethnography of the engineering division of a large American high-tech corporation. Now, this influential book - which has been translated into Japanese, Italian and Hebrew - has been revised to bring it up to date. In "Engineering Culture", Gideon Kunda offers a critical analysis of an American company's well-known and widely emulated "corporate culture." Kunda uses detailed descriptions of everyday interactions and rituals in which the culture is brought to life, excerpts from in-depth interviews and a wide variety of corporate texts to vividly portray managerial attempts to design and impose the culture and the ways in which it is experienced by members of the organization. The company's management, Kunda reveals, uses a variety of methods to promulgate what it claims is a non-authoritarian, informal, and flexible work environment that enhances and rewards individual commitment, initiative, and creativity while promoting personal growth. The author demonstrates, however, that these pervasive efforts mask an elaborate and subtle form of normative control in which the members' minds and hearts become the target of corporate influence. Kunda carefully dissects the impact this form of control has on employees' work behavior and on their sense of self. In the conclusion written especially for this edition, Kunda reviews the company's fortunes in the years that followed publication of the first edition, reevaluates the arguments in the book, and explores the relevance of corporate culture and its management today

This book, a collection of previously published articles, focuses on the role of the Singaporean State in social cultural engineering. It deals with the relationship between the Singaporean state and local agencies and how the latter negotiated with the state to establish an acceptable framework for social cultural engineering to proceed. The book also highlights the tensions and conflicts that occurred during this process. The various chapters examine how the Singaporean state used polices and regulatory control to conserve and maintain ethno-cultural and ethno-religious landscapes, develop a moral education system and how the treatment of women and its morality came into alignment with the values that the state espoused upon from the 1980s through the 1990s.

Rise of the Red Engineers explains the tumultuous origins of the class of technocratic officials who rule China today. In a fascinating account, author Joel Andreas chronicles how two mutually hostile groups—the poorly educated peasant revolutionaries who seized power in 1949 and China's old educated elite—coalesced to form a new dominant class. After dispossessing the country's propertied classes, Mao and the Communist Party took radical measures to eliminate class distinctions based on education, aggravating antagonisms between the new political and old cultural elites. Ultimately, however, Mao's attacks on both groups during the Cultural Revolution spurred inter-elite unity, paving the way—after his death—for the consolidation of a new class that combined their political and cultural resources. This story is told through a case study of Tsinghua University, which—as China's premier school of technology—was at the epicenter of these conflicts and became the party's preferred training ground for technocrats, including many of China's current leaders.

The first edition of All Tomorrow’s Cultures explored the legacy of futures-thinking in anthropology and marked the beginning of a resurgence of interest in anthropological futures. The new edition has been updated to reflect some of the outpouring of work since then, particularly in science and technology studies and in anthropological analyses of indigenous futures. In addition, Collins has updated the final chapter to expand the field of anthropological possibility in an age of both despair and hope.

Engineers are empire-builders. Watt, Brunel, and others worked to build and expand personal and business empires of material technology and in so doing these engineers also became active agents of political and economic empire. This book provides a fascinating exploration of the cultural construction of the large-scale technologies of empire.