El propósito central de este trabajo, asumido por el grupo de investigación Culturas corporativas y perdurabilidad organizacional del Centro de Gestión Humana y Organizaciones, de la Facultad de Administración de Empresas de la Universidad Externado de Colombia, pretende dar inicio al estudio de la importancia que tiene la cultura organizacional en la competitividad de las empresas y en la supervivencia y perdurabilidad de las mismas.

El libro se centra en el analisis de la cultura organizacional como elemento importante en la busqueda de perdurabilidad por parte de las organizaciones en tiempos de cambio y transformaciones economicas, politicas y sociales, que modifican las posibilidades empresariales, las apuestas y los retos gerenciales, los tipos de vinculacion laboral, las formas de organizar el trabajo, los requerimientos establecidos a los trabajadores y los modos de interaccion dados entre las empresas y los sujetos con profundos efectos tanto en las construcciones de sentido como en la constitucion de identidades y subjetividades. Apreciar diferentes concepciones y perspectivas de analisis de estudio de la cultura organizacional implica reconocer las interrelaciones que esta tiene con la estrategia, la estructura, el aprendizaje, el cambio organizacional y la gestion humana, en donde el trabajo, el sujeto trabajador en su condicion humana y las organizaciones, son miradas de manera transdisciplinar y desde unas particularidades en las que coexisten y se entrecruzan diversas intencionalidades, intereses, interpretaciones, proyectos, conflictos y logicas.

Enduring Success addresses a key question in business today: How can companies succeed over time? To learn the source of enduring greatness, author Christian Stadler directed a team of eight researchers in a six-year study of some of Europe's oldest and most stellar companies, targeting nine that have survived for more than 100 years and have significantly outperformed the market over the past fifty years. Readers may wonder, "Why European companies?" Yet, Europe is the ideal place to seek the key to long-term success; half of the Fortune Global 500 companies that are 100 years old or older can be found in Europe, as can 72 of the 100 oldest family businesses in the world. Fifteen years after Collins and Porras' Built to Last, this new book incorporates fresh insights from management science and provides the first non-US perspective on long-range success. Through Stadler's study, a counterintuitive story emerges: the greatest companies adapt to a constantly changing environment by being intelligently conservative. Enduring Success provides a coherent framework, grounded in five principles and practical concepts, for business leaders who are prepared to learn from the history of some of the world's greatest institutions. Please visit the author's YouTube channel www.youtube.com/user/StadlerChristian for more discussion of the book.

The SAGE Handbook of Organizational Institutionalism brings together extensive coverage of aspects of Institutional Theory and an array of top academic contributors. Now in its Second Edition, the book has been thoroughly revised and reorganised, with all chapters updated to maintain a mix of theory, how to conduct institutional organizational analysis, and contemporary empirical work. New chapters on Translation, Networks and Institutional Pluralism are included to reflect new directions in the field. The Second Edition has also been reorganized into six parts: Part One: Beginnings (Foundations) Part Two: Organizations and their Contexts Part Three: Institutional Processes Part Four: Conversations Part Five: Consequences Part Six: Reflections

Turning conventional wisdom on its head, a Senior Partner and an Innovation Specialist from McKinsey & Company debunk the myth that high-octane, built-to-last companies can continue to excel year after year and reveal the dynamic strategies of discontinuity and creative destruction these corporations must adopt in order to maintain excellence and remain competitive. In striking contrast to such bibles of business literature as In Search of Excellence and Built to Last, Richard N. Foster and Sarah Kaplan draw on research they conducted at McKinsey & Company of more than one thousand corporations in fifteen industries over a thirty-six-year period. The industries they examined included old-economy industries such as pulp and paper and chemicals, and new-economy industries like semiconductors and software. Using this enormous fact base, Foster and Kaplan show that even the best-run and most widely admired companies included in their sample are unable to sustain their market-beating levels of performance for more than ten to fifteen years. Foster and Kaplan's long-term studies of corporate birth, survival, and death in America show that the corporate equivalent of El Dorado, the golden company that continually outperforms the market, has never existed. It is a myth. Corporations operate with management philosophies based on the assumption of continuity; as a result, in the long term, they cannot change or create value at the pace and scale of the markets. Their control processes, the very processes that enable them to survive over the long haul, deaden them to the vital and constant need for change. Proposing a radical new business paradigm, Foster and Kaplan argue that redesigning the corporation to change at the pace and scale of the capital markets rather than merely operate well will require more than simple adjustments. They explain how companies like Johnson and Johnson , Enron, Corning, and GE are overcoming cultural "lock-in" by transforming rather than incrementally improving their companies. They are doing this by creating new businesses, selling off or closing down businesses or divisions whose growth is slowing down, as well as abandoning outdated, ingrown structures and rules and adopting new decision-making processes, control systems, and mental models. Corporations, they argue, must learn to be as dynamic and responsive as the market itself if they are to sustain superior returns and thrive over the long term. In a book that is sure to shake the business world to its foundations, Creative Destruction, like Re-Engineering the Corporation before it, offers a new paradigm that will change the way we think about business.