This three-volume collection of original essays examines cult pop culture, the often-seedy underbelly of American popular culture. Cult Pop Culture: How the Fringe Became Mainstream is the first collection dedicated to the quirky, offbeat aspects of American popular culture that people have loved, enjoyed, (and in some cases) worshiped over the last 50 years. By examining the people and subjects we hold most dear, this three-volume set offers deep insights into what Americans think, feel, and cherish. Organized by subject, the collection enables readers to focus on a given topic or compare different subjects across cult phenomenon. Volume One of the set covers film and television topics, Volume Two examines music and literature, and Volume Three explores sports, clubs, and the cult industry. Through this investigation of sublime, transcendent, and idiosyncratic trends, readers will learn more about iconic individuals, topics, and subjects that form the vast underbelly of American culture. By revealing how tightly interwoven cult topics are with the public's broader notion of popular culture, the collection underscores the blurry line between normal and abnormal, grandiose and degradation.

“One of those life-changing reads that makes you see—or, in this case, hear—the whole world differently.” —Megan Angelo, author of Followers “At times chilling, often funny, and always perceptive and cogent, Cultish is a bracing reminder that the scariest thing about cults is that you don't realize you're in one till it's too late.”—Refinery29.com The New York Times bestselling author of The Age of Magical Overthinking and Wordslut analyzes the social science of cult influence: how “cultish” groups, from Jonestown and Scientologists to SoulCycle and social media gurus, use language as the ultimate form of power. What makes “cults” so intriguing and frightening? What makes them powerful? The reason why so many of us binge Manson documentaries by the dozen and fall down rabbit holes researching suburban moms gone QAnon is because we’re looking for a satisfying explanation for what causes people to join—and more importantly, stay in—extreme groups. We secretly want to know: could it happen to me? Amanda Montell’s argument is that, on some level, it already has . . . Our culture tends to provide pretty flimsy answers to questions of cult influence, mostly having to do with vague talk of “brainwashing.” But the true answer has nothing to do with freaky mind-control wizardry or Kool-Aid. In Cultish, Montell argues that the key to manufacturing intense ideology, community, and us/them attitudes all comes down to language. In both positive ways and shadowy ones, cultish language is something we hear—and are influenced by—every single day. Through juicy storytelling and cutting original research, Montell exposes the verbal elements that make a wide spectrum of communities “cultish,” revealing how they affect followers of groups as notorious as Heaven’s Gate, but also how they pervade our modern start-ups, Peloton leaderboards, and Instagram feeds. Incisive and darkly funny, this enrapturing take on the curious social science of power and belief will make you hear the fanatical language of “cultish” everywhere.

A personal memoir and a wake-up call for society to recognize and reject the erosion of critical thinking, "An Everyday Cult" is an essential read for understanding how people fall prey to mind control and cultic manipulation. Tracing the arc of eighteen years under a trusted teacher's unethical tutelage, Gerette Buglion's true-life story shows how her innocent quest for meaning is answered by a man who sees directly into her soul, awakening insight while simultaneously eroding her capacity for critical thinking. Through an increasingly murky and treacherous narrative, she lays bare the hallmarks of cultic manipulation-mind control that flies under the radar of human awareness-and implores society to wake up to its ever-present abuses of power. "An Everyday Cult" imparts a universal story, demonstrating how recognition of cultic membership-largely riddled with preconceived notions-may be an essential key to human evolution.