Crowning the Customer
Title | Crowning the Customer PDF eBook |
Author | Feargal Quinn |
Publisher | Raphel Publishing |
Pages | 164 |
Release | 1992 |
Genre | Business & Economics |
ISBN | 9780962480836 |
Customers for Life
Title | Customers for Life PDF eBook |
Author | Carl Sewell |
Publisher | Crown Currency |
Pages | 241 |
Release | 2009-07-01 |
Genre | Business & Economics |
ISBN | 0307567311 |
In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.
Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
Title | Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 PDF eBook |
Author | Pete Blackshaw |
Publisher | Crown Currency |
Pages | 210 |
Release | 2008-07-08 |
Genre | Business & Economics |
ISBN | 038552675X |
In today’s Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"—blogs, social networking pages, message boards, product review sites—even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Hershey, Unilever, Nestlé, Lexus, and Bank of America, Blackshaw offers a clear strategy to sustain a competitive advantage by creating enduring, loyal relationships with today’s consumer.
Crown Your Customer
Title | Crown Your Customer PDF eBook |
Author | Sunny Bindra |
Publisher | |
Pages | 62 |
Release | 2007 |
Genre | Customer relations |
ISBN | 9789966724519 |
Driving Loyalty
Title | Driving Loyalty PDF eBook |
Author | Kirk Kazanjian |
Publisher | Random House Digital, Inc. |
Pages | 274 |
Release | 2013-04-23 |
Genre | Brand loyalty |
ISBN | 0385346948 |
A practical, story-driven book on the importance of building and inspiring loyalty among employees, customers, clients, and vendors, based on the lessons learned from the phenomenally successful Enterprise car rental company.
Return on Customer
Title | Return on Customer PDF eBook |
Author | Don Peppers |
Publisher | Broadway Business |
Pages | 0 |
Release | 2005 |
Genre | Business & Economics |
ISBN | 9780385510301 |
Explores the critical need to measure customers' long-term profitability and loyalty to identify the specific products and services that can increase the customer base and to assess the effectiveness of popular marketing techniques.
Customers.com
Title | Customers.com PDF eBook |
Author | Patricia B. Seybold |
Publisher | Random House Business Books |
Pages | 386 |
Release | 1998 |
Genre | Business & Economics |
ISBN | 9780712680714 |
This text shows how to use the Internet to keep customers, increase sales, and improve profits. It offers practical, easy-to-understand and apply advice based on proven marketing principles and on real, detailed case-studies of how well-known corporations are using the Internet successfully.